For its first LA location, Austin-based lifestyle brand Outdoor Voices put down roots on Melrose in West Hollywood—a kind of health-conscious hub that counts the likes of Playlist Yoga, Alfred Tea, and Beaming as its neighbors. Inspired by California’s wellness-minded lifestyle, the design team at McGuire Moorman took its inspiration from the kind of palette you’d find at, say, a crystal shop: Fitting rooms are wrapped in bright, vintage Knoll fabrics, materials like plywood and plaster add to the light-filled minimal space, and the assortment of gear—everything from pale pinks to yellows and blues—feels totally on point. Bonus: There’s lots of exclusive-to-LA merchandise, including hot-pink retro-logoed hats, cropped tees, and long-sleeved shirts—all the better to be #doingthings in.

Photos: Josh Cho

You may also like