Travel

If you’re going to open a flower company, you might call it something sweet and whimsical. If you’re going to open a flower company with wit and irreverence, you might call it Pigsty. Which is exactly what Hope Sword did. Sword’s wild and free-flowing florals have accented many of goop’s haunts in California, including Little Prince and Jenni Kayne. When this Venice-based doyenne’s not tucking in a Malibu/Santa Barbara/Palm Springs wedding tent, she’s sprinkling her zero-waste bouquets in the windows, tables, and rafters of local eateries and boutiques. (You can also stock up on Pigsty’s sleeves of blooms at the Butcher’s Daughter, the Waterfront Café, Rainbow Acres, and more—weekly.) And when she’s doing none of the above, she’s usually foraging the California hills for grasses, poppies, passionfruit vines—anything green, wild, and beautiful. Sword’s arrangements are nontraditional—imagine mashups of dahlias, garden roses, protea, ranunculus. And they’re so rich with shape and quirky personality, you may catch yourself waving back at one of the hand-shaped leaves in her bouquets. She’s hyperattentive to detail but also flexible when working with clients. After all, it takes a certain level of vision and flexibility to toy with ikebana structure and turn discarded branches into works of art.

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