Founded by a former advertising exec turned biodynamic gardener, Traci Donat has been brewing up homemade herbal tinctures for friends and family, based on traditional folk medicine for years. Her expertise is now available to the wider public through her newly opened Santa Monica apothecary Simples Tonics. Expect tonics with bases of dandelion, linden, burdock, oatstraw, and nettle—each one specifically formulated to bring balance and healing to the self. The apothecary itself is fittingly beautiful in its simplicity—a polished stone floor, wooden seating, and a pretty blue-tiled bar.

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