- Mon-Sat: 11am-7pm
- Sun: 12pm-6pm
With Francesco Fucci (formerly of The Row) at the helm, things are about to get a lot more exciting over at Theory, which is quietly shedding any vestiges of its wear-to-work basics past. This new 1,600-square-foot space in DTLA is meant to support the brands fresh new point of view—it will play host to collaborations, new product innovations, and a rotating roster of events. No doubt urban storefront with its the concrete walls, steel columns, and big windows will serve as the ideal backdrop for the luxurious wide-leg pants, car coats, and midi-dresses that Fucci dreamt up for spring 2019.