Floom

A bouquet of wildflowers and roses landed on the desk of a goop editor recently, and everyone in the office gaped. The light pink and yellow flowers were stunningly arranged and so fresh you could smell them ten desks away. It was the Platonic ideal of a bouquet—thoughtful and artistic and perfect. This was our first introduction to FLOOM, a relatively new online floral-delivery service. It was founded by Paris-born Lana Elie, who has held creative roles at high-end luxury brands across the globe. The service is incredibly streamlined. The site is easy to navigate and the arrangements come looking exactly how you order them. The service works with local floral designers in Los Angeles, New York, and San Francisco to make sure everything is fresh and delivered intact.