Color — Pebble
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Between the flattering balconette-style bra top (subtle lift FTW), the leg-lengthening bottoms (note how high the legs are cut), and that muted robin’s-egg blue, this sophisticatedly simple bikini is begging to be worn to your next pool party. Netta’s sustainability mindset just seals the deal: Each style is produced in small batches to minimize its carbon footprint—and the likelihood you’ll show up in the same suit as someone else.
In the fast-paced world of transient trends, the designers behind Netta made a conscious decision to create pieces to last (and love) a lifetime. Each and every one of the gorgeous bikinis is one of only twenty-five in the world. It’s a direct-to-consumer business model that not only cuts down on fashion waste but also revives the notion of choosing possessions to hold on to for years to come. Why? Because once a piece is sold out, it’s gone—meaning it will never be restocked. So if you see something you like: Don’t snooze on it.