When founder Michelle Lovato’s father found he was having breathing difficulties at night—and that those breathing difficulties were disrupting his sleep—he created a prototype device that would fit in his nose and open the nasal pathways. It helped. That prototype became Nasal Aid: With the help of her father and brother, Lovato further developed the device, using spring-tempered steel wire and super-soft silicone, to help others breathe better while they sleep.

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