Finding inspiration from his early days as a DJ and a two-year creative directorship at Pucci, Italian designer, Massimo Giorgetti—who launched the contemporary label in 2008—creates incredibly statement-making (yet wearable) streetwear designs with a cutting-edge twist. From sequin-encrusted sweaters to bold bombers with the occasional ruffled edging, Giorgetti manages to put his eclectic, artistic spin on something as simple as a sweatshirt, and turn it into something fresh.

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