Joseph

Known as one of the first boutique owners to sell Prada in London back in the ‘70s, Joseph Ettedgui ventured out on his own to launch his eponymous in-house label in 1983. The idea: a modern, minimalist approach to everyday luxury pieces, like classic leather saddle bags and buckled top-handle totes. Today, the brand operates under the direction of designer Louise Trotter, who continues to push the envelope with trend-forward reinterpretations of the bags we love and adore.