Color — Montserrat SF10
Available in 30 silky, breathable shades, this buildable medium-coverage foundation seamlessly blends for a your-skin-but-better finish. It’s made with niacinamide and allantoin, so it soothes while leaving skin radiant. “My goal was to create a foundation that looks and feels like the best version of your skin,” says the brand’s creator, Sasha Plavsic.
Aloe Barbadensis Leaf Juice, Coconut Alkanes, Caprylyl Methicone, Polyglyceryl-6 Polyricinoleate, Cetearyl Isononanoate, Polyglyceryl-2 Isostearate, Boron Nitride, Dimethicone, Disteardimonium Hectorite, Niacinamide, Oryza Sativa (Rice) Hull Powder, Gluconolactone, Sodium Chloride, Isopentyldiol, Glycerin, Coco-Caprylate/Caprate, Allantoin, Sodium Benzoate, Caprylic/Capric Triglyceride, Simmondsia Chinensis (Jojoba) Seed Oil, Sclerocarya Birrea Seed Oil, Squalane, Tocopherol, Pentylene Glycol, Triethoxycaprylylsilane, Pistacia Lentiscus (Mastic) Gum, Hydrogenated Lecithin, Calcium Gluconate, Ethylhexylglycerin, Jasminum Officinale (Jasmine) Flower/Leaf Extract, Phenethyl Alcohol, Bisabolol. May Contain (+/-): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides).
Wildly chic and incredibly flattering, this beautifully-tinted, sumptuously textured makeup line started with lipsticks, setting a new bar of gorgeousness in the clean space and has expanded into delicately textured foundations, glossy mascaras, and more. Makeup artist Sasha Plavsic’s brother Zachary suffered from severe asthma growing up, prompting their mother to search for a cure primarily through diet, so the line’s focus on non-toxic ingredients—the skin is the body’s largest organ, after all—has been critical to the business. At the same time, her brilliant touch with pigments, both sheer and intense, go far beyond good for you into the realm of just plain fantastic.