Soho Hotels

Hotel neighborhood
Ham Yard Hotel
1 Ham Yard, Soho
The Firmdale group has a strong hold on the hospitality scene in London and this new Soho venture is their splashiest yet, with a bowling alley, a theater, and a "village square" of cool shops like Dinosaur Designs and Frescobol Carioca. The interiors are still in owner Kit Kemp’s signature eclectic and colorful but totally English style, and the high tea here is just as fun and quintessential as at the other locations. Besides the Soho location, the other big draw is that every single room and suite boasts floor-to-ceiling windows with stunning city views.
The Soho Hotel
4 Richmond Mews, Soho
Part of the prestigious Firmdale group, The Soho Hotel is situated on a quiet street in what is an otherwise bustling neighborhood. Each of the 96 surprisingly spacious rooms have been individually decorated—unheard of for a hotel of this magnitude—but all share a decidedly English mix-and-match aesthetic (florals and stripes here, ikats and plaids there). In the lobby, the eclectic vibe translates to a giant Bottero cat, more print-on-print action, and lots of floor-to-ceiling windows. Stop by The Refuel Bar for an evening cocktail or afternoon tea service.
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