1 Chiltern St., Marylebone
Fans of Andre Balazs's other achievements in hospitality (the iconic Chateau Marmont in LA and Mercer in NY) will not be disappointed by his first project in London, which features a Nuno Mendez-helmed restaurant and 26 well-appointed rooms. The décor comes courtesy of the French Studio Ko, who seamlessly integrated original features like the fireman's pole, brick and tilework, and fire doors with velvet seating, glitzy marble bars, and old-fashioned, flower-print carpeting. The rooms, too, offer that fun mix of plush comfort and architectural detail—all meticulously thought through. You'll find plugs for every region, Bose Bluetooth speakers, and a kitted out mini-bar. While the wonderful restaurant and bar are unendingly scene-y, the guest quarters are very private, making it an unexpectedly excellent and restful stay.
28-38 Seymour St., Marylebone
The newest addition to the Zetter Group oozes with character. In fact, it's a very specific character in the form of Wicked Uncle Seymour, a fictional owner whom the hotel staff will gladly tell you all about. He was a traveler, a playboy, a drinker, and an admirer of beautiful things, and the hotel reflects his personality through and through. The bar/restaurant downstairs, Seymour's Parlor, which doubles as reception, shows all of the uncle's collections from his travels—obelisks, statuettes, plaster casts, and quirky old oil paintings. And upstairs, the rooms are all individually decorated with the imposing furniture you'd imagine at a worldly old English gent's home. He was a wonderful host, it seems, for every need is taken care of here, from the Ren bath products in the bathroom, to the sumptuous tubs and rain showers, to the "vintage" satellite radio, to the heavenly beds, to the bar downstairs with its small but thoughtful drinks, snacks, and food menu. Photos: Andreas von Einsiedel
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