Fitzrovia Health & Beauty

Health & Beauty neighborhood
72 Mortimer St., Fitzrovia
Opened in July, DryBy is a blow dry and nail art studio that has, in a short span of time, become much more than a salon. In muted tones of grey and pink, it's a haven of calm and relaxation for the working women of Fitzrovia. Aside from the fact that the friendly team are pros at what they do—whether its one of the five blow dry styles, or cool nail art—it's the heavenly interiors, the glass of Prosecco that comes with the treatment, and the owners, sisters Anita and Krisztina, welcoming demeanor. They also happen to have the largest selection of CND Shellac colors and the best nail art this city has to offer.
George Northwood
24 Wells St., Fitzrovia
This may just be one of the best cuts you'll ever get in London, let alone your life. While George cuts, his sister—well-known in her own right—heads up color, and his mom stops by routinely with home-baked treats. The space feels more like a cozy living room than an antiseptic salon, as his favorite books line the shelves, art from his own collection dots the walls, and there's space to work at your laptop while your color sets. What's better, he offers healthy snacks along with “George's Marvelous Medicine,” a juice packed with hair-healthy nutrients.
Pfeffer Sal
21a Foley St., Fitzrovia
When Andrea Pfeffer decided to open up her skin clinic in 2015, she went all out and created a completely innovative concept. She teamed up with dermal therapist Tarryn Warren, created a beautiful home-like space that's as far from clinical as you get, and brought a menu of novel, high-tech facials to the London market. For one, they've started a bit of a craze for Copper micro-needling, which stimulates collagen production and gives Botox a run for its money. But what really sets this new clinic apart is that no matter how cutting-edge the treatment, how hard-core the extractions, needling, or vitamin infusion, there's an exquisitely relaxing facial massage to go with.
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