We’ve been checking in on Cassandra Huysentruyt Grey’s lushly-appointed beauty site, Violet Grey, since it launched last year, but now we’re reaching for our wallets. They’ve just turned it into an e-commerce play, and lined its virtual shelves with cherry-picked products from the best brands (you won’t find anything here that makeup artists don’t keep in their kits). Perhaps more excitedly, they’ve now opened a bricks-and-mortar outpost on Melrose Place, marked by a slick, lipstick red door, where you can get a really great makeup application.

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