This month marks the one year anniversary of goop Label, a label of love indeed. Our eponymous apparel brand was created with an eye on a very specific white space: made in Italy, designer quality, trend-proof clothing delivered at a direct-to-consumer price. We look at clothing we make through a discerning lens; we want extraordinary quality at a fair price, we want investment pieces that fit well and are durable and versatile. We don’t believe in disposable fashion, or spending a ton of money on a trend that will make us cringe in a year’s time. We are so proud of what we have carefully and lovingly created, and we are so happy that you seem to like it too. As we go forward into year two, we would love your insight into what you want from us, what has worked for you, and what hasn’t (reach us at: [email protected]op.com). Below, a walk down goop Label memory lane.