See a Visible Change in Your Skin

GOOPGLOW 20% Vitamin C + Hyaluronic Acid Glow Serum

CONSUMER PERCEPTION After four weeks of twice-daily use:*


said their skin looked and felt brighter.


said their skin looked and felt smoother.


said their skin looked healthier.

*Based on a four-week third-party consumer-perception study of fifty-five women ages twenty-seven to fifty.


20% Vitamin C
(L-Ascorbic Acid)

With a (potent) high percentage of this ingredient, the serum helps protect against free radical damage, improve cell turnover, minimize the appearance of lines, and improve texture, luminosity, and glow.

Hyaluronic Acid

This powerhouse humectant occurs naturally in our skin and has a unique capacity to retain moisture so skin looks soft, nourished, and plump.

Australian Kakadu Plum

An antioxidant-rich superfruit, this helps fight damaging free radicals.

goopglow vitamin c serum goopglow vitamin c serum

How it stays so potent: you mix it once

Step 1

Unscrew the tip of the serum activator and squeeze it into the bottle, which contains pure vitamin C powder.

Step 2

Screw the cap on the bottle and shake well until the powder fully dissolves.

Step 3

Replace the cap with the dropper; it’s now ready to use.

goop beauty



Made without ingredients shown or suspected to harm human health, goop Beauty products are also luxurious, high-performance, and all-out enchanting.



With highest-quality clean ingredients, our products work synergistically to deliver next-level results.



We make high-performance clean skin, hair, and body care, backed by science—in the form of third-party clinical and consumer testing.

Glowing skin (from head to toe).