The New Secret to Healthy, Shiny Hair

GOOPGLOW Restore + Shine Hair Serum

consumer results*

94%

said their hair felt smoother.

94%

said their hair felt softer.

91%

said their hair was easier to brush and more manageable.

*Based on a consumer-perception study of thirty-two women ages thirty-five to sixty-five.

You SMOOTH IT IN 20 MINUTES BEFORE YOU Shampoo—THE RESULTS ARE AMAZING

More Shine

Even after a single application, every hair type will see a significant increase in softness and gleam.

Less Frizz

Vitamin C, omega-rich sea buckthorn oil, and plumeria monoi oil smooth flyaways like a dream.

Better Texture

Addresses hair damage by helping seal the cuticle, which helps renew and restore hair.

before and after: THE RESULTS THAT BLEW US AWAY

  1. Gwyneth Paltrow

    Before

    Gwyneth Paltrow

    After

    “It’s kind of a miracle on my hair. I don’t know quite how it does what it does, but I can’t believe the difference in shine and texture.”

    —Gwyneth Paltrow, CEO

    Megan O’Neill

    Before

    Megan O’Neill

    After

    “My kinky texture tends to be dry and prone to frizz, but the serum smooths my hair into silky spirals—I freakin’ love this stuff.”

    —Megan O’Neill, senior beauty editor

Gwyneth Paltrow

Before

Gwyneth Paltrow

After

“It’s kind of a miracle on my hair. I don’t know quite how it does what it does, but I can’t believe the difference in shine and texture.”

—Gwyneth Paltrow, CEO

Megan O’Neill

Before

Megan O’Neill

After

“My kinky texture tends to be dry and prone to frizz, but the serum smooths my hair into silky spirals—I freakin’ love this stuff.”

—Megan O’Neill, senior beauty editor

goop beauty

Clean

Clean

Made without ingredients shown or suspected to harm human health, goop Beauty products are also luxurious, high-performance, and all-out enchanting.

Holistic

Holistic

With highest-quality clean ingredients, our products work synergistically to deliver next-level results.

Results-Driven

Results-Driven

We make high-performance clean skin, hair, and body care, backed with science—in the form of third-party clinical and consumer testing.

For your best hair day ever.