Just Chew It

Bite-size heroes for restful sleep, more focus, and immune support. Each pack comes with thirty individually wrapped soft chews that combine the delight of your childhood gummy vitamin with the function of a gold-standard supplement.

goop Chews

NOT THE SAME OLD SUPPLEMENT

Packed with nutrients and functional ingredients, we formulated these chews to take care of your needs—in a package more fun than the typical pill.

AIN’T NOTHING TO IT BUT TO CHEW IT

Get the support you need, whenever and wherever you need it. You can pop chews on the go—no water, no food, no thinking required.

REAL RESULTS YOU CAN BITE INTO

Our team of scientists and nutritionists packed each chew with powerful functional ingredients—and made sure they passed GP’s taste test, too. And because we use rigorous third-party testing to make sure each batch meets the highest industry standards, we ensure goop-level quality every time.

goop Chews Knock Me Out icon

knock me out

goop Chews Knock Me Out icon

A balanced formulation of melatonin, L-tryptophan, and vitamin B6 supports your body’s natural rhythms, so you can put occasional sleeplessness to rest.*

Melatonin is known as your body’s sleep cycle regulator, but it doesn’t act alone; two key ingredients, L-tryptophan and vitamin B6, usher along your body’s natural production of the hormone.*

The only thing that tastes as good as a good night’s sleep.

Between flavor and function, we make no sacrifices. This chew’s mint chocolate flavor makes nodding off even more of a treat.

goop Chews Knock Me Out icon

You chews, you snooze.

This is an anywhere, anytime solution to occasional sleeplessness.* Whether you stash a few chews in your bedside table or pack them in your carry-on, you’ll have access to restful sleep when you need it most.* And since they’re non-habit-forming, these chews are a nightcap you can feel good about. Start with one before bed and work your way up to two if needed.

$30/BAG (30 CHEWS, 15-DAY SUPPLY)

goop Chews perfect attendance icon

perfect attendance

goop Chews perfect attendance icon

Get your immune system on lock with two unique ingredients.*

For immune support, we combined organic elderberry extract (traditionally used in teas) with the specialty ingredient EpiCor® (a unique whole-food fermented yeast that’s the subject of ongoing research).*

Ever tried an elderberry?

You’ll want to. These elderberry-and-blackberry-flavored chews are at the same time sweet and tart—and the flavor never gets old.

goop Chews perfect attendance goop Chews perfect attendance

A daily dose of wellness.

Your immune system is always on the clock—and it’s working optimally when you notice it the least. Taking two of these daily can help keep the immune system running smoothly.*

$30/BAG (30 CHEWS, 15-DAY SUPPLY)

goop Chews Nerd Alert icon

Nerd Alert

goop Chews Nerd Alert icon

A mental boost from our top two nootropics, L-theanine and caffeine.*

In this blend, the stimulating force of caffeine is balanced with the amino acid L-theanine, a cognitive supporter found in tea.* As a pair, they’re more effective at improving scores on tests of memory, accuracy, and attention than either ingredient alone.*

Café au lait, but better.

Nerd Alert soft chews have the same rich flavor as your morning coffee, plus the satisfaction of one of life’s simple pleasures: a sweet treat.

goop Chews Nerd Alert goop Chews Nerd Alert

Get your s#*t together.

Pop two chews once a day or once in a while to find mental focus, enhance memory and accuracy, and of course, keep your cool.*

$30/BAG (30 CHEWS, 15-DAY SUPPLY)

ON THE MAKING OF KNOCK ME OUT

“Ideally, melatonin should naturally increase before bedtime, helping get us to sleep, and decrease when we wake up in the morning, making us feel alert and awake. But exposure to bright light can disrupt our circadian rhythms and make it more difficult to sleep. Melatonin levels can also decrease as we age.”

ON THE MAKING OF PERFECT ATTENDANCE

“What’s great about EpiCor® is that the company that makes it, Embria Health Sciences, has invested resources to clinically study this unique ingredient, and the research has yielded positive results in showing its immune-supportive effects. As a bonus, it also promotes good digestive health by supporting beneficial gut bacteria.”

ON THE MAKING OF NERD ALERT

“Often, in research, we look at one ingredient at a time. That helps us isolate the direct effects of a compound, but it also limits what we know about different ingredients in combination. For the Nerd Alert chew, we combined caffeine and L-theanine, which have been clinically studied together with exciting results.”

THE TASTE TESTERS

goop Chews knock me out

JAMIE ON KNOCK ME OUT 

“Sleeping can be a struggle for me—I think I get this from my mom. Sometimes I wake up in the middle of the night and can’t fall back asleep for the life of me.”

goop Chews perfect attendance

STACEY ON PERFECT ATTENDANCE 

“I’ve tried every supplement, vitamin, and mineral that promises to support the immune system—with varying, and usually unsuccessful, results.”

goop Chews nerd alert

DREW ON NERD ALERT 

“I’m up to three full cups a day of straight-up black coffee. And at this point, coffee just makes me feel…not tired. It doesn’t give me laser focus.”

*These statements have not been evaluated by the FDA. These products are not intended to diagnose, treat, cure, or prevent any disease.