Goop in the News

“But for its fans—1.3 million followers on Instagram and 36 million listens and counting to its eponymous podcast—Goop is a beacon. It’s also a burgeoning empire that spans multiple and a platforms. It’s a website and newsletter. A fully stocked ecommerce platform and private-label product line (including beauty products and apparel). A podcast. An events business. A Netflix show.”

“Whether you surf the website, watch the Netflix docuseries, listen to the podcast or attend one of the wellness summits, Goop, Gwyneth Paltrow’s lifestyle brand, is omnipresent these days. And we get why.”

“Who knew hosting a ‘no makeup’ dinner would be so newsworthy?”

“Let Paltrow’s latest party be a confident lesson in putting your best face forward.”

“When we become empowered to learn more about our bodies, our instincts, our emotional landscapes and the connections therein, maybe we’ll begin to demand that our complex and (still!) mysterious physiologies are treated with respect, dignity, and humility in the realms of medicine and science.”

“I’d never seen a woman coming to orgasm filmed that way, with such lack of fetishism. For a moment, I was thoroughly Gooped.”

“What the show does most candidly, though, is shine a light on the desperation people feel when science cannot understand their pain.”

“Then, I realized the show worked. I may have started my journey as an interloper, but I’d officially been Gooped.”

“Goop is ultimately betting that its beauty brand has the legs to compete outside the context of Goop’s own ecosystem.”

“The question of what Paltrow is really like has been central to the Goop brand—for both its fans and its detractors.”

“Though I say Paltrow, it’s more than likely her right-hand woman and Chief Content Officer, Elise Loehnen, who’s digging deep into my psyche.”

“In recent years, she has focused most of her attention on her wellness company, goop, which began in 2008 as a newsletter she sent from her kitchen and is now a vast enterprise.”

“goop is continuing to expand its podcast division, this time with a focus on clean beauty.”

“It was an everyday office compliment, except the boss in question was Gwyneth Paltrow (‘G.P.,’ as she’s known at the office), the founder and lifestyle guru behind goop, which sells crystals, cashmere and much more.”

“Gwyneth never sits still, always opening her mind to new ways of thinking.”

“This is a good day for goopies!”

“‘She’s heroic in a way,’ Ramsay-Levi says. ‘She’s an icon…’”

“Welcome back to London, GP. I, for one, cannot wait.”

“Like G. Label women’s, goop’s first men’s collection, priced $450 to $525, puts a twist on the basics.”

“goopfellas will share stories that encourage men to embrace their shunned vulnerability.”

“Beneath the goop logo was a sign urging: ‘Help yourself.’ As if the day was about anything else.”

“goop is spreading its gospel to Asia. Gwyneth Paltrow’s wellness megabrand is set to open a pop-up in Tokyo on April 19, its first foray into the Asian market.”

“In goop Health runs like a well coconut-oiled machine.”

“In goop Health had all the makings of a holiday.”

“It’s also, as Zinser notes, a design that is both modern and feminine in a way that fits well with the overall ethos of the goop brand.”

“Ms. Paltrow is unbowed. goop is now worth some $250 million, revenues are growing and Ms. Paltrow is looking to Disney for inspiration, visualizing a company that makes money through online retail, offline experiences, ad partnerships and more.”

“It seems Paltrow could do anything she turns her hand to.”

“goop is extremely efficient at converting people, both to the company’s neo–New Age way of thinking and to piling products into virtual shopping carts.”

“Personally, our favorite spot in the store is the dressing room, a bright pink space featuring a mirror emblazoned with the phrase, ‘Damn, you look goop.’”

“The thoughtfully curated collection reflects Paltrow’s sophisticated aesthetic, guided by CB2’s modern approach to design.”

“By the time she stood in that Harvard classroom, goop was a clothing manufacturer, a beauty company, an advertising hub, a publishing house, a podcast producer and a portal of health-and-healing information, and soon it would become a TV-show producer. It was a clearinghouse of alternative health claims, sex-and-intimacy advice and probes into the mind, body and soul. There was no part of the self that goop didn’t aim to serve.”

“goop also has a legion of worldwide followers so dedicated one might compare the lifestyle brand to a cult or religion. Or, in the case of goop’s summit, an adult summer camp.”

“She proves to be a great listener and naturally thoughtful and funny interviewer.”

“goop is the first-of-its-kind brand to get its own Discover channel.”

“Gwyneth Paltrow is launching her modern lifestyle brand goop in Canada, allowing fans access to her curated range of health, fitness and beauty products, for the first time outside the U.S..”

“Hottest in Wellness/Fitness-Digital”

“If you’re one of those people who eats breakfast every single morning but consistently forgets to apply your antioxidant-rich serum and moisturizer, slacking on your AM skincare routine, Gwyneth Paltrow’s latest beauty innovation will speak to you.”

“‘It took a lot of guts, in a way, to plant my flag,’ she says of her decision to move into the lifestyle space almost ten years ago and start her now buzzing brand, goop.”

“As embodied by goop’s founder, Gwyneth Paltrow, the goop way is somehow both ‘easy’ and ‘impossibly _.’ (Gorgeous / elevated / cool, you pick.)”

“It’s interesting to be a digitally native brand first and then play with distribution. How do you reach new people? The digital age is incredible, and it’s opened up every opportunity and made the world far more democratic.”

“Fashion is incredible, but I don’t think of this as fashion. I think of this as really, super-flattering, cool basics, that are not on any schedule or are supposed to move the needle. They are just supposed to be easy and great.”

“I think we are trailblazers. We introduce concepts first and we challenge systems.”

“Gwyneth Paltrow’s content-and- commerce company is growing at a rapid clip, with market sources pinning its revenue to at least $45 million in 2017.”

“In just nine years, Oscar-winning actress Gwyneth Paltrow has spun goop into gold.”

“It’s rare that a print magazine makes a splash these days. Leave it to goop, the Anna Wintour-backed physical manifestation of Gwyneth Paltrow’s digital venture, to not just make a splash but land a perfect cucumber-infused cannonball.”

“It’s an amazing thing when a night cream can predict what you’ll need in the morning.”

“[goop Lab] feels like a home, but not just any home: a Nancy Meyers home (ostensibly, the most sought-after aesthetic for women aged 25-dead).”

“Today, she’s the high priestess of a mini tentacle monetized belief system, that just sold out its first wellness summit.”

“Hundreds more were lining up [for In goop Health] on Warner Drive outside. The low hum of their excited chatter mixed with the sound of tuning forks hitting metallic ‘singing’ bowls — bong, bong — and the unrelenting click of camera shutters capturing the day for Instagram feeds.”

“Earlier this Spring, goop crashed the party with its own Gwyneth Paltrow-endorsed curated vitamin packets aimed at solving a range of specific issues, like crowd favourite ‘Why Am I So Effing Tired?’”

“This summit has everything: aura photography, yoni eggs, ‘spiritual wi-fi’…”

“goop—Gwyneth Paltrow’s influential lifestyle brand—has become a way of life for many of its longtime readers, and, now, about 500 of them will have the chance to experience the goop universe, in all its glory, in the flesh.”

“Brands are lining up to reach goop’s readers, who have an average age of 34 and household income of $100,000 and above.”

“The goop conference is the latest extension of Gwyneth Paltrow’s expanding lifestyle empire, which includes retail offerings spanning dresses to perfumes, Paltrow’s cookbooks, and a much-talked-about website that dispenses advice on everything from sex to cooking, travel to fashion.”

“goop, Florence believes, is at the forefront of that conscious e-commerce movement.”

“Why Am I So Effing Tired? not only wins the award for best name, but it’s chock-full of B vitamins to help regulate your energy levels.”

“At a time when the world is awash in wellness gurus, Gwyneth Paltrow holds her own.”

“It was only a matter of time before Gwyneth Paltrow cornered the supplement market.”

“Gwyneth Paltrow projects otherworldly perfection: she’s an award-winning actress, the guru behind a healthy lifestyle empire, and a mother. But, the truth is she’s also just another person who hasn’t started a post-holiday cleanse yet.”

“goop Label’s latest edition has arrived, and it includes three pieces courtesy of Gwyneth Paltrow that make us want to curl up next to a fireplace with a hot toddy, like stat.”

“Paltrow’s small, curated clothing lines for goop are a lean startup’s dream.”

“I run this company. I’m here every day. It’s all I do. I have a laser-sharp focus on what I’m trying to build.”