Stella McCartney launched her own fashion house under her name in a partnership with Kering as a 50/50 joint venture and showed her first collection in Paris in October 2001. A lifelong vegetarian, McCartney does not use any leather or fur in her designs. Her collections include women’s ready-to-wear, accessories, lingerie, eyewear, fragrance and kids.
McCartney now operates 40 freestanding stores in locations including Manhattan’s Soho, London’s Mayfair and Brompton Cross, LA’s West Hollywood, Paris’ Palais Royal, Milan, Tokyo, Shanghai and Beijing. Her collections are now distributed in over 70 countries through 600 wholesale accounts including specialty shops, and department stores, as well as shipping to 100 countries online.
McCartney’s commitment to sustainability is evident through-out all her collections and is part of the brand’s ethos to being a responsible, honest, and modern company.