Elise Loehnen

chief content officer, goop

• Why did you join goop?

  There aren’t a lot of brands that speak to the full woman—that sounds so lame, but I wanted to be somewhere brave enough to start important conversations, curious enough to explore the weird stuff, and low-key enough to celebrate all the beautiful things out there to buy.

• goop shop obsession?

  The Alison Lou Mrs. Ring: I officially changed my name when I got married a few years ago, but really fall down on using it (Fissmer). This alleviates some of the guilt.

• Go-to weeknight recipe?

  Chicken Burgers, Thai-Style.

• How did you get to goop?

  Lucky Magazine, Time Out New York, Condé Nast Traveler, and ultimately a move West for a big internet company in Los Angeles…sometimes you just have to trust the process. Jump, and know that someone (i.e., GP) will catch you.

• First job?

  Delivering food trays in a hospital, which taught me that it is not possible to live on the minimum wage.

• Mentor?

  My first boss, Kim France, the founding EIC of Lucky Magazine and a dear friend to this day: Hilarious, rigorous, irreverent, and at times terrifying, Kim had a deep respect and reverence for the reader. She taught me that without that, you’re toast.

• Hometown?

  Missoula, MT.

• Goopiest moment so far?

  I’ve become pretty intolerably preachy about the toxic load in household and personal care products—but I also have several young friends who have just been diagnosed with auto-immune diseases, so, well, there’s that.

• Where can you be found on Thursday mornings?

  Usually stalking GP in her kitchen. Can’t hit send on the weekly issue without a final GTG…and she likes to write the subject lines, because, well, my subject lines are usually mixed metaphors and malapropisms.

• What would you put on your neon sign?

  I actually have a neon sign, and it says: “I Brake For Unicorns.”

• Essential beauty product?

  Soapwalla Deodorant—the user experience is not awesome (you apply it with your fingertips), but it works as well as the most hardcore deodorant at CVS.

• Thing you buy in bulk?

  Seventh Generation Diapers—I have a 2-year-old son, Max.

• Favorite book?

  Brideshead Revisited and Angle of Repose.

• Movie you always watch when it shows up on HBO?

  Secret of My Success. Duh.

• First celebrity crush?

  Keanu Reeves. Speed. Point Break. Speed.

• Favorite date night activity?

  Dinner at Chinois on Main, and then home to relieve the babysitter. Max doesn’t respect date nights: He gets up at 6am regardless.

• Healer?

  Lauren Roxburgh realigned my body post-baby and puts me back into position when I get all janked up; Dr. Junger helped me over a post-natal nutritional hump through Clean; and Jill Willard gives me excellent life advice.

• Preferred form of exercise?

  Tracy Anderson! You can’t work at goop unless you know all of Tracy’s dance cardio routines. #fact