- BIO
Ali Pew, creative and editorial fashion director, oversees all things style related at goop. She’s worked extensively in the print and digital spaces at InStyle, Condé Nast Traveler, W Magazine, and Lucky, and a big part of her job here is being the discerning eyes of goop: Covering the markets, decoding runway trends, and styling those trends into something that’s relatable, approachable, and, most important, wearable.
She lives in LA with her husband and can be found on Instagram, where she posts daily outfit inspiration that showcases her clean, minimal style.
