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G. Label by goop
Classics, reimagined for the modern woman—that’s G. Label. Designed in close collaboration with Gwyneth, the line is timeless, familiar but fresh-feeling, and understatedly cool. We place a premium on quality and craftsmanship: the fit, the fabric, the construction. The pieces never try too hard. They are effortless—the kind of clothes that make you feel like the best version of yourself.
179 products
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G. Label by goop
Classics, reimagined for the modern woman—that’s G. Label. Designed in close collaboration with Gwyneth, the line is timeless, familiar but fresh-feeling, and understatedly cool. We place a premium on quality and craftsmanship: the fit, the fabric, the construction. The pieces never try too hard. They are effortless—the kind of clothes that make you feel like the best version of yourself.
179 products
Sort by
Gwyneth’s Pick
Soft pleats at the shoulders give it that classic goop look.
Gwyneth’s Pick
It’s slouchy in an effortlessly chic, borrowed-from-him sort of way.
Done in fine Italian virgin wool, this reimagining of a preppy staple is effortlessly chic.
Gwyneth’s Pick
This throw-on-and-go sweater doesn’t require elaborate styling to look good.
Gwyneth’s Pick
Our interpretation of the traditional Aran fisherman’s sweater.
The contrast between the plain-knit body and chunky ribbed trim: so good.
Gwyneth’s Pick
It's even softer in person than it looks on your screen.
Gwyneth’s Pick
The kind of achingly pretty top that goes from desk to dinner.
Gwyneth’s Pick
Wear it with everything from your black-tie best to your off-duty denim.
Gwyneth’s Pick
Between the sculptural sleeves and custom goop graphic, this pullover is as cute as it is comfortable (which is to say: very).
Precise pintucks and back welt pockets give them a refined finish.
The generously scooped U-neck has an elegant, ballerina-like quality.
Gwyneth’s Pick
A layer-friendly hybrid to button over tees, tanks, turtlenecks—anything.
Gwyneth’s Pick
Made in Italy from a luxurious heavyweight wool-cashmere blend.