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<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

228 products

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<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

228 products

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G. Label by goop Faith Sweater Skirt
G. Label by goop Faith Sweater Skirt
G. Label by goop Faith Sweater SkirtG. Label by goop Faith Sweater Skirt
G. Label by goopFaith Sweater Skirt
$695.00
Knit in a Milano stitch and finished with princess seams that give it a nice structure.
G. Label by goop Cory Ruffle Dot Shirt
G. Label by goop Cory Ruffle Dot Shirt
G. Label by goop Cory Ruffle Dot ShirtG. Label by goop Cory Ruffle Dot Shirt
G. Label by goopCory Ruffle Dot Shirt
$425.00
Sweet microruffles on the collar nicely offset the deeply slashed neckline.
G. Label by goop Lenny Bouclé Skirt
G. Label by goop Lenny Bouclé Skirt
G. Label by goop Lenny Bouclé SkirtG. Label by goop Lenny Bouclé Skirt
G. Label by goopLenny Bouclé Skirt
$425.00
Done in a refined wool bouclé that’s tight and smooth rather than loopy and rough.
G. Label by goopSynn Tea-Length Skirt
$495.00
A GP favorite, it’s long and lean and tailored to perfection.
G. Label by goopCortes Round-Neck Full Dress
$795.00
This swishy sateen LBD is elegant and modern but still approachable.
G. Label by goopJoan Mini Shirtdress
$595.00
Slip it on with boots now and sandals later—this silky shirtdress is relevant in any season.
G. Label by goopLilian V-Neck Sweater
$595.00
It’s the kind of lightweight knit you can layer or wear over bare skin.
G. Label by goopGia Classic Cashmere Crewneck
$595.00
This luxuriously soft boyfriend sweater is major closet-staple material.
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G. Label by goopCoco Faux-Fur Vest
$745.00
Gwyneth’s ask: a cozy evening layer, minus the bulk. This plush piece more than delivers.
G. Label by goopEvangelyn Puff-Sleeve Sweater
$595.00
It’s cozy. It’s versatile. It’s exactly what you need when the closet doldrums hit.
G. Label by goopReilly Long Velvet Skirt
$525.00
Done in a beautifully drapey silk-blend velvet.
G. Label by goopVan Nice High-Cuff Crewneck Sweater
$595.00
With its oversize fit and knuckle-grazing sleeves, Van Nice is cozy as can be.
G. Label by goopSong Tux Shirt
$395.00
Song—with its notched collar, welt pocket, and extended cuffs—is too good to cover up.
G. Label by goopKatie-Marie Wide-Leg Pleated Pants
$650.00
Our signature trousers, recut for right now in a rich brick red.
G. Label by goopHutton Tailored Bustier
$495.00
It’s constructed with flexible boning and a peplum hem for a defined waist.
G. Label by goopOllie Sequin Cigarette Pants
$695.00
There are fancy pants. And there are glimmery styles that guarantee a good time. These are the latter.
G. Label by goopAlex Velvet Blazer
$650.00
A classic menswear piece reimagined with a flattering slim fit and a soft puff at the shoulder.
G. Label by goopGinny Long-Tie Blouse
$495.00
Knot the necktie, leave it loose, or leave it off altogether—you have options.
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