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<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

230 products

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

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<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

230 products

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G. Label by goop Faith Sweater Skirt
G. Label by goop Faith Sweater Skirt
G. Label by goop Faith Sweater SkirtG. Label by goop Faith Sweater Skirt
G. Label by goopFaith Sweater Skirt
$695.00
Knit in a Milano stitch and finished with princess seams that give it a nice structure.
G. Label by goop Cory Ruffle Dot Shirt
G. Label by goop Cory Ruffle Dot Shirt
G. Label by goop Cory Ruffle Dot ShirtG. Label by goop Cory Ruffle Dot Shirt
G. Label by goopCory Ruffle Dot Shirt
$425.00
Sweet microruffles on the collar nicely offset the deeply slashed neckline.
G. Label by goop Lenny Bouclé Skirt
G. Label by goop Lenny Bouclé Skirt
G. Label by goop Lenny Bouclé SkirtG. Label by goop Lenny Bouclé Skirt
G. Label by goopLenny Bouclé Skirt
$425.00
Done in a refined wool bouclé that’s tight and smooth rather than loopy and rough.
G. Label by goop Synn Tea-Length Skirt
G. Label by goop Synn Tea-Length Skirt
G. Label by goop Synn Tea-Length SkirtG. Label by goop Synn Tea-Length Skirt
G. Label by goopSynn Tea-Length Skirt
$495.00
A GP favorite, it’s long and lean and tailored to perfection.
G. Label by goop Cortes Round-Neck Full Dress
G. Label by goop Cortes Round-Neck Full Dress
G. Label by goop Cortes Round-Neck Full DressG. Label by goop Cortes Round-Neck Full Dress
G. Label by goopCortes Round-Neck Full Dress
$795.00
This swishy sateen LBD is elegant and modern but still approachable.
G. Label by goop Joan Mini Shirtdress
G. Label by goop Joan Mini Shirtdress
G. Label by goop Joan Mini ShirtdressG. Label by goop Joan Mini Shirtdress
G. Label by goopJoan Mini Shirtdress
$595.00
Slip it on with boots now and sandals later—this silky shirtdress is relevant in any season.
G. Label by goop Lilian V-Neck Sweater
G. Label by goop Lilian V-Neck Sweater
G. Label by goop Lilian V-Neck SweaterG. Label by goop Lilian V-Neck Sweater
G. Label by goopLilian V-Neck Sweater
$595.00
It’s the kind of lightweight knit you can layer or wear over bare skin.
G. Label by goop Gia Classic Cashmere Crewneck
G. Label by goop Gia Classic Cashmere Crewneck
G. Label by goop Gia Classic Cashmere CrewneckG. Label by goop Gia Classic Cashmere Crewneck
G. Label by goopGia Classic Cashmere Crewneck
$595.00
This luxuriously soft boyfriend sweater is major closet-staple material.
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G. Label by goop Coco Faux-Fur Vest
G. Label by goop Coco Faux-Fur Vest
G. Label by goop Coco Faux-Fur VestG. Label by goop Coco Faux-Fur Vest
G. Label by goopCoco Faux-Fur Vest
$745.00
Gwyneth’s ask: a cozy evening layer, minus the bulk. This plush piece more than delivers.
G. Label by goop Reilly Long Velvet Skirt
G. Label by goop Reilly Long Velvet Skirt
G. Label by goop Reilly Long Velvet SkirtG. Label by goop Reilly Long Velvet Skirt
G. Label by goopReilly Long Velvet Skirt
$525.00
Done in a beautifully drapey silk-blend velvet.
G. Label by goop Song Tux Shirt
G. Label by goop Song Tux Shirt
G. Label by goop Song Tux ShirtG. Label by goop Song Tux Shirt
G. Label by goopSong Tux Shirt
$395.00
Song—with its notched collar, welt pocket, and extended cuffs—is too good to cover up.
G. Label by goop Katie-Marie Wide-Leg Pleated Pants
G. Label by goop Katie-Marie Wide-Leg Pleated Pants
G. Label by goop Katie-Marie Wide-Leg Pleated PantsG. Label by goop Katie-Marie Wide-Leg Pleated Pants
G. Label by goopKatie-Marie Wide-Leg Pleated Pants
$650.00
Our signature trousers, recut for right now in a rich brick red.
G. Label by goop Ginny Long-Tie Blouse
G. Label by goop Ginny Long-Tie Blouse
G. Label by goop Ginny Long-Tie BlouseG. Label by goop Ginny Long-Tie Blouse
G. Label by goopGinny Long-Tie Blouse
$495.00
Knot the necktie, leave it loose, or leave it off altogether—you have options.
G. Label by goop Kristina Tux Pants
G. Label by goop Kristina Tux Pants
G. Label by goop Kristina Tux PantsG. Label by goop Kristina Tux Pants
G. Label by goopKristina Tux Pants
$545.00
Cut from an inky-black stretch velvet and finished with tonal satin piping.
G. Label by goop Noah Belted Crewneck Cardigan
G. Label by goop Noah Belted Crewneck Cardigan
G. Label by goop Noah Belted Crewneck CardiganG. Label by goop Noah Belted Crewneck Cardigan
G. Label by goopNoah Belted Crewneck Cardigan
$595.00
Done in fine Italian virgin wool, this reimagining of a preppy staple is effortlessly chic.
G. Label by goop Rees V-Neck Dress
G. Label by goop Rees V-Neck Dress
G. Label by goop Rees V-Neck DressG. Label by goop Rees V-Neck Dress
G. Label by goopRees V-Neck Dress
$695.00
We have one—okay, two words for that pleated faille skirt: impossibly elegant.
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