G. Label by goop

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

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<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

259 products

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G. Label by goop Kavya Field JacketG. Label by goop Kavya Field Jacket
G. Label by goopKavya Field Jacket
$695.00
This utility-minded layer is effortlessly cool.
G. Label by goop Gia Oversize Striped Cashmere CrewneckG. Label by goop Gia Oversize Striped Cashmere Crewneck
Same relaxed fit and cloud-soft feel as the OG Gia, now in classic white-on-navy stripes.
G. Label by goop Mahmood Patch Pocket JeansG. Label by goop Mahmood Patch Pocket Jeans
G. Label by goopMahmood Patch Pocket Jeans
$295.00
Done in soft, nonstretch denim—the kind that only gets better with time.
G. Label by goopMimi Cropped Shirt
$375.00
Cut—practically—to hover over high-waisted bottoms without showing any skin.
Between the slouchy fit, chunky collar, and knuckle-grazing sleeves, it’s all kinds of cozy.
A handsome heavyweight knit to wear belted with shorts or open over jeans and a tee.
It’s a cardigan. It’s a shirt. It’s a category-defying hero you’ll reach for constantly.
G. Label by goopSami Godet Crepe Skirt
$575.00
If you think that asymmetric hem looks pretty now, just wait till you see it in motion.
G. Label by goopBallantyne Hoodie
$595.00
We see your cotton hoodie and raise you a luxe virgin wool one knit—where else?—in Italy.
G. Label by goopOz Puff-Sleeve Blouse
$395.00
The rare top that plays just as well with smart skirts as it does with casual denim.
G. Label by goopJuju High-Waisted Cropped Pants
$495.00
With its sportif self-belt, Juju puts the cool in culottes.
G. Label by goopKrystal Utility Jumpsuit
$525.00
Drapey twill, shiny zipper, bracelet-length sleeves—the one-and-done has never looked so good.
G. Label by goopLew Double-Breasted Jacket
$895.00
Fun fact: Lew was inspired by a designer piece from Gwyneth’s fashion archive.
G. Label by goopSwain Longline Vest
$575.00
Borrowed from him, but tailored—to perfection—for you.
Bestseller
G. Label by goopKelly Wide-Leg Trousers
$495.00
Polished enough for work, and chic enough for whatever comes after.
G. Label by goopTheo Crewneck Rounded Sweater
$595.00
See that gently curved high-low hem? It hangs so nicely over pants, skirts—anything.
G. Label by goopReggie Half-Milano Sweater
$595.00
Dense stitch, creamy oat color, kisses-your-hips hem—this sweater is just so good.
G. Label by goopSoleil Ribbed Polo
$395.00
Made in Italy from ultrafine virgin wool (the softest out there).