elise LOEHNEN posing

Close to Home

We made G. Label with the principle that less is more. You buy something great and it lasts forever, the way it used to be. …READ MORE Truth be told, it’s a strange time to be talking about clothes. Miraculously, our factory in Italy stayed open, and we wanted to continue to support them, so we marched onward.

Then we were mandated to work from home, and we couldn’t have a photo shoot. So we adapted and sent our G. Label April drop to some of our staffers’ houses to model. And here we are in our new normal. Elise, Michelle, Ali, and Roxanne look fantastic, and they remind me who we made this line for in the first place. It’s for the busy-working-mom (or any part of the hyphenate, really) and those who want to be chic and comfortable above all else.

It’s a happy coincidence that this G. Label drop is so easy to wear: The jumpsuit is basically dressed-up pajamas. We have some Zoom-friendly tops and super comfortable house dresses to throw on.

And while it doesn’t change the fact that it’s a strange time to be talking about clothes, it’s helped us remember what’s essential. We are still here to be of service. To be reliable. To provide an escape. To be irreplaceable provocateurs in the cause for good. Because right now, more than ever: We’re feeling nostalgic for the way things used to be.

Xo,
GP

ELISE LOEHNEN

chief content officer

ELISE LOEHNEN smiling
BECKNER PAJAMA JUMPSUIT

BECKNER PAJAMA JUMPSUIT

G. Label, $750

BECKNER PAJAMA JUMPSUIT

G. Label, $750

“I’m close to throwing all of my technology out the window because I’ve been chained to my desk lately, though I’m trying …READ MORE to take breaks to walk through our neighborhood with my husband and kids. Besides work, I’ve been cooking, cleaning, and organizing like a mad person (love feeling like I’m in control), and after long-held intentions, I’m finally writing in a journal every day. I’ve been making near-daily Instagram videos as a form of self-therapy and talking things out. Also: listening to Sacred Acoustics meditations to help me sleep, FaceTiming my brother and parents every day, and streaming Tracy Anderson and Bulldog Yoga workouts because I also cannot stop eating. And I’ve been grounding into all the books on my bedside table, including Why Religion by Elaine Pagels and Ask and It Is Given by the Abraham Hicks (last one to that party).”

BECKNER PAJAMA JUMPSUIT

G. Label, $750

“I’m theoretically supposed to be homeschooling my six-year-old, but we’ve pumped the brakes on that …READ MORE a little bit as we couldn’t keep up—we’ve been focusing on math problems that are relevant to life (like cooking!). I spent the first week in sweats and hoodies—but this week I upgraded to jeans and crisp shirts. It’s funny, I put on my Core Collection jeans to do this shoot and then realized I just felt better being slightly more dressed up. I’m a pretty casual person by nature, so I’m wearing what I typically wear, just fewer jumpsuits!”

CASEY PLEAT COLLAR SHIRT

G. Label, $375
CASEY PLEAT-COLLAR SHIRT

CASEY
PLEAT COLLAR SHIRT

G. Label, $375

CASEY PLEAT-COLLAR SHIRT

G. Label, $375
BECKNER PAJAMA JUMPSUIT

BECKNER PAJAMA JUMPSUIT

G. Label, $750
Casey Pleat-Collar Shirt

Casey Pleat Collar Shirt

G. Label, $375

MICHELLE PARK

FASHION ART DIRECTOR

“It’s fascinating to see how our friends, families, and communities are all dealing. Fortunately, I’ve been able to …READ MORE ease into a productive routine at home—my house has turned into a sort of self-contained, fully operating life on a spaceship. We converted part of our home office into a gym, so workouts like TA’s online studio have been a godsend for sweating out stress. Long walks with my dog Bucket and my boyfriend have been crucial to my well-being. We have a new nightly ritual that centers around red wine and old-school board games, like Sequence (so far Daniel is winning three to one). We’re still grocery shopping from neighborhood spots, like Erewhon and Uncle Paulie’s Deli (hands down the best eggplant Parmesan sandwich in LA), which makes me feel as if I have a relatively normal routine and as if I’m still living my best life. I’ve been flexing hard in the kitchen (this healing garlic broth by my friend Barrett Prendergast is incredible) and reading on our rooftop.”

Shelby Short-Sleeve Puff Sweater

G. Label, $425
Shelby Short-Sleeve Puff Sweater

Shelby Short-Sleeve Puff Sweater

G. Label, $425

Shelby Short-Sleeve Puff Sweater

G. Label, $425

“My friends at work tease me that all I buy are white button-downs, so I feel like this white poplin dress will …READ MORE slot in perfectly in late spring, when things go back to normal and I’m no longer living in workout leggings and hoodies. I’m also really feeling the pop of pink on this pretty sweater—because we could all use a little color to brighten up our days, right?”

Mendoza Dropped-Waist Shirtdress

G. Label, $595

Mendoza Dropped-Waist Shirtdress

G. Label, $595
Mendoza Dropped-Waist Shirtdress

Mendoza Dropped-Waist Shirtdress

G. Label, $595
Shelby Short-Sleeve Puff Sweater

Shelby Short-Sleeve Puff Sweater

G. Label, $425
Mendoza Dropped-Waist Shirtdress

Mendoza Dropped-Waist Shirtdress

G. Label, $595

ALI PEW

FASHION DIRECTOR

“Early morning runs have been a huge anxiety remedy for me. I’ve also been doing p.m. walks with my husband, Clark, and …READ MORE finishing the day with a streamed Pilates class or foam rolling in the living room. I’ve even gotten back into cooking! I’m not the best cook, but I’ve been leaning on easy go-tos—like this black bean and sweet potato tostada recipe—which you can just as easily turn into a salad (Clark likes to add steak and eat them as tacos). We’ve also been trying to support local restaurants, like Pizzana and Felix, by ordering takeout at least once a week.”

OZ PUFF-SLEEVE BLOUSE

G. Label, $375
OZ PUFF-SLEEVE BLOUSE

OZ PUFF-SLEEVE BLOUSE

G. Label, $375

OZ PUFF-SLEEVE BLOUSE

G. Label, $375
ali pew posing
Brian Wrap Pants

Brian Wrap Pants

G. Label, $495

“Baths have become my new nightly indulgence. It’s the best way to unwind and find some inner calm. I think …READ MORE I’ve used every single mask in my bathroom drawer, and I just reupped on my favorite GOOPGLOW exfoliator (it really is like a facial in a jar). Truth be told, I’m trying to limit my news-watching to once a day, though it’s not easy. Netflix has been a welcome distraction—Tiger King is blowing my mind.”

Brian Wrap Pants

G. Label, $495

Brian Wrap Pants

G. Label, $495
ali pew sitting

“Wardrobe-wise, I’m either ready for a meeting or in my pajamas: There’s no in-between. Walks have been giving me an …READ MORE excuse to get dressed, which really helps me feel mentally pulled together. These wide-leg pants are casual enough for a walk to pick up pizza (Pizzana!) but still make me feel like myself. And I love a simple white cotton shirt—even if it’s just for sitting in on Zoom meetings. This printed dress has ‘Google hang happy hour’ written all over it. That or a quick run to Farmshop to pick up groceries and my favorite chocolate chip cookie (the dress is great with sneakers).”

Kaci Drawstring Dress

G. Label, $695
Kaci Drawstring Shirtdress

Kaci Drawstring Dress

G. Label, $695

Kaci Drawstring Dress

G. Label, $695
OZ PUFF-SLEEVE BLOUSE

OZ PUFF-SLEEVE BLOUSE

G. Label, $375
Brian Wrap Pants

Brian Wrap Pants

G. Label, $495
Kaci Drawstring Shirtdress

Kaci Drawstring Shirtdress

G. Label, $695

ROXANNE MARIE

BUYING DIRECTOR, FASHION & HOME

Roxanne Marie posing

“I’m going to be honest: These days, I have no life outside my toddler. My world revolves around trying to get work …READ MORE done while my husband is on dad duty. I’ve been living in tanks and loungewear for days, I’m going on zero hours of sleep, and I haven’t taken a shower. And that’s the truth! There’s a podcast called Upbringing that I like to listen to for five minutes every day. Essentially, these sisters share how they handle kid meltdowns in a way that’s modern and educational and far from spirit-squashing. I find it really insightful. ‘Tantrums and the Freedom to Feel’ is the episode I’m taking diligent notes on right now.”

Brianna Bustier Jumpsuit

G. Label, $550
Brianna Bustier Jumpsuit

Brianna Bustier Jumpsuit

G. Label, $550

Brianna Bustier Jumpsuit

G. Label, $550

“What’s keeping me sane: Our Slack channel #the-goop-café, which inspired me to bake bread. I keep feeding my …READ MORE starter and hoping it will perk up soon. A coworker delivered a five-pound bag of flour to me in an abandoned parking lot (at a safe, social distancing space). It’s comforting to know my goop fam is there for me, even in these strange times. I’m also finding hope in the thought that soon I’ll be able to put on something normal again, like this strappy jumpsuit, and enjoy the fresh air outside with my kid.”

Justin Pleated Wide-Leg Shorts

G. Label, $295
Justin Pleated WideLeg Shorts

Justin Pleated WideLeg Shorts

G. Label, $295

Justin Pleated WideLeg Shorts

G. Label, $295
Roxanne Marie posing

“My biggest saving grace has been my husband: We’ve been cohabitating exceptionally well, and he’s …READ MORE really stepped up to the plate. He’s instituted a nightly 6 p.m. Manhattan service—Hibiki Japanese whisky, Carpano Antica Vermouth, bitters, and an ice cube so clear that you don’t even know it’s there. And afterward, it’s Italian disco dancing turned way up, curated by our friends from Ciao Lucia.”

Samantha Engineered-Rib Tank

G. Label, $295
Samantha Engineered-Rib Tank

Samantha Engineered-Rib Tank

G. Label, $295

Samantha Engineered-Rib Tank

G. Label, $295
Brianna Bustier Jumpsuit

Brianna Bustier Jumpsuit

G. Label, $550
Justin Pleated WideLeg Shorts

Justin Pleated WideLeg Shorts

G. Label, $295
Samantha Engineered-Rib Tank

Samantha Engineered-Rib Tank

G. Label, $295

THERE’S MORE WHERE
THAT CAME FROM

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