G. Label Swim
Minimal, feminine, endlessly chic—these are the adjectives we kept close for our first dip into the world of swimwear. We took our cues from the decade (the ’90s) and the icons (Kate, Cindy, and of course GP) that truly captured the look and gave it our signature G. Label treatment: luxurious stretch-jersey fabric (no pinching, no riding up) sourced and made in the finest Italian mills, strategically contoured seams that flatter the female form, and modern touches—like subdued colors, dramatic necklines, and asymmetrical straps—to ensure these swimsuits are more timeless than trendy.An alluring riff on a sporty rashguard, maillots with straps that are secure but never dig into the skin, mix-and-match two-pieces that range from slightly skimpy to retro and demure, and featherlight cover-ups that make it all just as wearable off the sand. The result is G. Label Swim—a collection of pieces that work on a spectrum of shapes, are sexy across the board, and feel relevant in any decade.
In other words, dive right in. The water is warm. For G. Label Swim, we took our cues from the ’90s, then applied luxurious stretch-jersey fabric sourced and made in the finest Italian mills, strategically contoured seams that flatter, and modern touches—dramatic necklines, asymmetrical straps—to ensure these swimsuits are more timeless than trendy.
The straight-cut neckline is flattering, but it’s that geometric T-strap that’ll keep you
coming back for more.
Plunging neckline in front, crisscross straps in the back—it’s a sexy option when you’re
posting up poolside.
Plunging neckline in front, crisscross straps in the back—it’s a sexy option when you’re
posting up poolside.
Diving into waves, chasing after kids, paddling out in the surf…
Cover-Up Dress G. Label, $450
As fitting for alfresco lunches as it is for sipping sangria somewhere on the sand.
As fitting for alfresco lunches as it is for sipping sangria somewhere on the sand.
On the beach or off the beach, she plays well with all your skimpiest suits.
On the beach or off the beach, she plays well with all your skimpiest suits.
One-Piece G. Label, $300
The striking, one-shouldered silhouette is chic without even trying.
The striking, one-shouldered silhouette is chic without even trying.
