Food & Home


Photo courtesy of Grace Maureen for Inlands

Olive Oil, Vitamins, TP, and More: Subscriptions We Actually Love

If there’s a will, there’s a way. And if there’s a product you want, there’s probably a subscription service for it. We rounded up staffer favorites—from kids’ toys to toilet paper to ugly vegetables and more—so you’ll never have to leave the house again.


Consistency is key for amplifying the results of any beauty or wellness routine. Subscribing helps you stay on top of it. With a goop subscription, you can skip months if you want or cancel at any time. Shipping’s free, plus you save some money with a subscription—and you’ll never have to think about running out or missing a dose again. Here’s a short list of what we’re getting in regular supply, but there’s more where this came from—almost all our skin-care products (G.Tox, GOOPGENES, GOOPGLOW) have a subscription option.


  • LOLA


    Chemicals can enter the body through the vagina, which is why knowing what’s in your tampons is as important as checking the labels of your food, makeup, and other household items. When LOLA launched in 2015, female founders Jordana Kier and Alex Friedman wanted to bring more transparency to the feminine-care industry. They began with clean tampons made from organic cotton without synthetic fibers, fragrances, or dyes. The customizable subscription service allows you to choose your own mix of sizes, with or without plastic or cardboard applicators. Most importantly, you’ll never run out. You can now get pads, liners, condoms, lube, and cleansing wipes delivered every month, as well—and when you start a subscription, the company will donate a box of pads to a teen in need.

    LOLA SUBSCRIPTION, from $10 a month

  • Cloud Paper

    Cloud Paper

    If you’re trying to be more mindful about reducing plastic packaging and also want to help end deforestation and reduce greenhouse gas emissions, Cloud Paper—a toilet paper subscription service—has you covered on both counts. The paper is made from 100 percent bamboo, which is a more sustainable option than tree-based products. Bamboo naturally absorbs carbon and is regenerative—it grows faster than trees—making it a win for the environment. And it comes to your door in a recyclable and compostable box, free of plastic wrapping.

    CLOUD PAPER SUBSCRIPTION, from $28 every two months

  • Burst


    Signing up for Burst gets you a sonic toothbrush and replacement toothbrush heads that come every three months (you can cancel whenever). The heads are made with charcoal-infused bristles, and the brush itself has three different vibration modes and tells you when to switch from one side of your mouth to the other (did you know you’re supposed to brush for two minutes?). If you want to level up, add toothpaste, floss, or whitening strips.

    BURST SUBSCRIPTION, from $6 every three months

  • Blueland


    When it comes to hand soap, we toss out an average of twenty-five bottles a year. Now that we’re all cleaning more than ever, Blueland is a subscription that many goop staffers count on. Sarah Paiji Yoo founded the company with a mission to end single-use plastic packaging. She also wanted to save thousands of gallons of water from having to be shipped. Her fix: dissolvable tablets that you mix with water in refillable glass bottles. Better yet, these cleaning solutions are free of parabens, phthalates, and VOCs. There are four different formulas (hand soap, multisurface, glass and mirror, and bathroom), so the whole house is covered. With a subscription, you can pause, skip, or cancel whenever you want.

    THE CLEAN ESSENTIALS KIT REFILL SUBSCRIPTION, Blueland, $7.20 every one to four months

  • Causebox


    While most subscription boxes give you samples to try, Causebox curates six to eight full-size products, and it’s a good choice if you’re into discovering new socially conscious brands. Each shipment is seasonally curated, and you’ll get a mix of beauty and wellness products, ethically sourced housewares, and eco-friendly and sustainable alternatives. There are also add-ons with each box, and with an annual subscription, you can choose exactly which products you’ll get—so you never end up with stuff you don’t want. New subscribers can take 20 percent off their first box using promo code GOOP.

    CAUSEBOX, $54.95 a quarter or $199.90 a year

  • SEED


    This daily synbiotic contains twenty-four strains of probiotics with more than 50 billion active bacteria, so not only is it good for your digestion; it helps support gut-immune health and your cardiovascular system, too. What makes Seed different from other probiotics on the market is a prebiotic outer layer made from plant extracts that helps the probiotic bacteria thrive in your gut. Subscribers can take 15 percent off a subscription using promo code GOOP.

    SEED DAILY SYNBIOTIC, Seed, $49.99 a month


  • Imperfect Foods

    Imperfect Foods

    Imperfect Foods is a convenient grocery-delivery service that uses the ugly fruits and vegetables (meaning the misshapen ones that are still edible and nutritious) that don’t make it to the grocery shelf for display. Typically, these fruits and vegetables become food waste, but with Imperfect Foods, they come in a weekly box sent directly from farms. You can customize your selection by adding other pantry items, and say one week you’re good on carrots, you can choose fewer items. Because nobody wants more food waste.


  • Especially Puglia Adopt an Olive Tree

    Especially Puglia Adopt an Olive Tree

    This subscription comes with your very own adoption certificate for an olive tree in Puglia, Italy. With that, you get a tin of olive oil from your tree’s grove every three months, along with a ceramic bottle and funnel. An upgraded option includes a stainless steel dispenser, so if you’re looking to taste or share some high-quality single-harvest extra virgin olive oil, this one’s a great bet.


  • Flamingo Estate

    Flamingo Estate

    Flamingo Estate is a 1940s landmark in Los Angeles that is home to an impressive garden with 150 botanical species, including apple and avocado orchards, honeybees, chicken, corn, beans, herbs…we could go on. So it’s no surprise that it’s one of the best CSAs in LA (it also works with other farms in California). Subscribers receive a produce box every week or every two weeks with everything from farm-fresh Lacinato kale and rainbow chard to radishes, carrots, and more depending on the season. You can also add in other goods, like focaccia, flower bouquets, olive oil, and rosemary candles. The products—including candles and soaps—are available online and at the Flamingo Estate’s pop-up at the Platform in Culver City through the end of the year.


  • Goldbelly


    Since dining in at restaurants in most cities is currently off the table, consider a Goldbelly subscription, which ships popular regional food from all over the country. Each month, boxes are filled with foods from notable restaurants, like New York’s Russ & Daughters, or specialties, like frozen deep-dish pizzas from Chicago. You can also do city-specific subscriptions, like San Francisco restaurants, or focus on one cuisine with a monthly pizza or sandwich subscription.

    GOLDBELLY SUBSCRIPTION, from $45 a month

  • Sun Basket

    Sun Basket is a meal-delivery kit for people with particular dietary needs—you can choose from gluten-free, paleo, Mediterranean, pescatarian, and other menus. The yogurt, eggs, and milk are organic, and the founder, award-winning chef Justine Kelly, is committed to sourcing all of her ingredients from trusted farms with sustainable practices.

    SUN BASKET, from $51.96 a week for two recipes of two servings each


  • Ridge Vineyards

    Ridge Vineyards

    Though natural and funky wines are having a moment (trust us, we’re here for it), the wines from this vineyard in Healdsburg, California, are the opposite. Ridge Vineyards is known for buttery Chardonnays and big, bold reds—all good for drinking with lots of food or a very big meal. One staffer discovered Ridge while dining at the French Laundry (Thomas Keller says it would be the wine pairing for his last meal on earth) and has had a subscription ever since. If you’re visiting wine country, stop by Ridge, where you get free tastings and viniculture history lessons from the staff, all while looking over the old vines.

    RIDGE VINEYARDS, membership prices vary

  • Rock Juice

    Rock Juice

    Rock Juice has been a goop-staff staple ever since founder and sommelier Melissa Gisler Modanlou treated the office to a tasting. (She also answered all our natural wine questions.) In short: The wines that Modanlou sources are incredible, and every time a new shipment of Rock Juice arrives, we jump for joy. With Rock Juice Direct, her subscription service, you get a mix of natural, organic, and biodynamic wines from around the world every two or four months (and you can cancel at any time). You can also buy wines from her bottle shop, but we highly recommend going all in, especially if you’re new and natural-wine-curious.

    ROCK JUICE, from $140 for six bottles every two months

  • Inlands Coffee

    Inlands Coffee

    Inlands offers a small-batch whole-bean roast and an organic mushroom coffee, both grown using sustainable and regenerative practices. Mushrooms in particular help our ecosystem, and Inland’s mushroom coffee is blended with adaptogenic reishi. Plus, Inlands is women-owned, and the coffee comes in compostable bags.



  • Dopple


    Our VP of content, Kate Wolfson, lives for Dopple’s kids clothing. “Shopping for my little boy is really fun for me,” she says. “The problem is that it can get pricey, and there are not enough hours in the day to comparison-shop and, say, shower, especially because he’s into the more obscure brands, like Nico Nico, Misha + Puff, Tiny Cottons, and such. (He doesn’t actually care—he doesn’t even know what pants are—but I do!) Dopple is a new subscription clothing box that caters to kids ages zero to fourteen. And the roster of brands includes all the ones I love, plus Oeuf, Bonpoint, Winter Water Factory, and more. You can choose to send back whatever you don’t want, and whatever you keep, you get at a significant discount.”

  • Rockets of Awesome

    Rockets of Awesome

    Rockets of Awesome, a direct-to-consumer children’s clothing delivery service, has been a hit at goop HQ since its inception. Founder Rachel Blumenthal wanted to make shopping for kids easier, especially for those who don’t have the time. Start by taking a quiz and you’ll get a customized box four times a year. The algorithm gets better over time: You choose how many items you want, and they send you a preview of your box so you can switch out anything you don’t like. When it arrives, pay for what you keep and send back the rest.

  • Lovevery


    Multiple new mamas at goop like this subscription box for baby toys because the toys are not only attractive (and sustainably made); they’re also science-backed. The play kits are designed for each stage of brain and learning development—from infant to toddler. With a subscription, you get a new kit every two or three months, tailored to your child’s age.

    LOVEVERY, BABY PLAY KITS, from $36 a month (two-month minimum)


  • The Gist

    The Gist

    The Gist is a sports newsletter for people who are not sports people. One goop editor says she subscribed in an attempt to understand what comes out of her boyfriend’s mouth. The twice-weekly email gives a great rundown of what’s happening in sports that week, with game recaps and other need-to-know news, in an easily digestible five-minute read. But the Gist’s larger mission is to create an inclusive space for all sports fans while challenging the male-dominated industry (the start-up is female-led, and it aims to center women’s voices in the creation of sports content).

  • Girls’ Night In

    Girls’ Night In

    This weekly newsletter gives you advice for having a great night in, from reading recommendations to activities and self-care tips for the introverts at heart. Founder Alisha Ramos wanted to create a community that celebrates staying in on a Friday night, whether that means you’re alone or having a cozy evening with friends. Each Friday newsletter has weekly picks for unwinding at home, including episode recs on podcasts like Death, Sex, and Money, apple cider doughnut and chicken piccata recipes, and DIY guides to giving your old glasses a ceramic makeover. There’s also a great weekly reading roundup of articles from around the net, as well as interviews with folks like Ann Friedman and Jenna Wortham.

  • Digestivo


    Digestivo is like cooking a meal with your very informative and brilliant friend who’s down to get experimental in the kitchen. And in fact the newsletter was started by two friends who say they “usually text around nine times a day about what we’re eating [and] what we’re planning to eat.” Most of it is decidedly decadent, like lobster salad and roasted duck and sheftalia (grilled lamb and pork sausage bound in caul fat). It’s a welcome read in a time when we could all use a little more inspiration while cooking at home.