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The Making of goop MRKT Amagansett

This summer we brought our sixth installment of goop MRKT to a place we always associate with the season: The Hamptons. Located in a century-old cottage in Amagansett, the space evokes the essence of a seaside European market, where locals shop for their daily provisions. “The idea was to create goop’s version of a general store, inspired by the ones you might find in English seaside spots like Cornwall or Devon, that carry everything from ice cream to stamps,” says goop Experiential Creative Director Brittany Pattner. “Our goal was to create a shop catering to all your summer needs.” Stocked with our favorite essentials, from clean skincare and wellness aids to bathing suits, party dresses, home décor, and a Despicable Me 3 x goop summer shop for littles, the market also offers daily deliveries of Eli’s Market Bread baguettes (a longtime GP favorite) and fresh organic veggies.

To bring the look and feel of a true British market to life, we tapped Charles & Co. Design Studio, a collaborative effort between Soho House alumns Vicky Charles and James Waterworth–who elevated the interiors of the historic space while respecting its original integrity. “The inspiration was led by the building, which is one of the oldest in Amagansett,” says Charles. “It’s so charming and so sweet.” To brighten the space, Charles chose a dusty pink Portola paint, Carleton V wallcovering, lighting by Urban Electric Co., rugs by both Woven and Merida–and anchored each room with expertly sourced antiques from Jennings & Rohn Montage. Landscape architect and Vogue contributing editor Miranda Brooks lent her vision to the gardens (including an organic vegetable patch). Read on to learn more about the inspiration and handiwork that went into the space–and come by to shop and say hello; we’re around through August 20.

  • The Making of goop MRKT Amagansett
  • The Making of goop MRKT Amagansett

    The mud room is outfitted with hanging
    herb bundles and gardening supplies.

  • The Making of goop MRKT Amagansett

    To complement the building’s old-world
    charm, Vicky Charles sourced a vintage
    counter from a French store (genius).
    Bronze sconces by Urban Electric Co.
    illuminate the space.

  • The Making of goop MRKT Amagansett

    Landscape artist and
    Vogue contributing editor
    Miranda Brooks, known
    for creating romantic,
    verdant outdoor spaces,
    conceptualized the gardens.

  • The Making of goop MRKT Amagansett

    We teamed up with our friends
    at The Wooden Palate and
    Despicable Me 3 to create
    this custom swing.

  • The Making of goop MRKT Amagansett

    The idyllic, landmarked cottage is one
    of the oldest in Amagansett.

  • The Making of goop MRKT Amagansett

    Charles created the “cozy nook” in
    the mudroom by covering the walls
    with brilliant reclaimed wood
    adhesives by Stikwood.

“The idea was to create goop’s version of a general store, inspired by the ones you might
find in English seaside spots like Cornwall or Devon, that carry everything
from ice cream to stamps.”

— Brittany Pattner, goop Experiential Creative Director

  • The Making of goop MRKT Amagansett

    Summertime
    uniform,
    Reeboks
    included.

  • The Making of goop MRKT Amagansett

    NYC gallery INVISIBLE-EXPORTS
    curated each piece of art, all of which
    was framed by Framebridge.

  • The Making of goop MRKT Amagansett

    Pennsylvania-based
    Cider Press Woodworks
    built the custom white
    shelving and farmhouse
    table. Woven rugs,
    layered atop Merida’s
    jute rug, add texture.

  • The Making of goop MRKT Amagansett

    How many goop
    staffers does it take
    to put together
    a deck chair?

  • The Making of goop MRKT Amagansett
  • The Making of goop MRKT Amagansett

    To brighten the interiors, Charles
    chose Portola’s Angel’s Landing,
    “a pretty warm pink.”

“The inspiration was led by the building. It’s so charming and so sweet.”

–Vicky Charles, interior designer

  • The Making of goop MRKT Amagansett

    A selection ofDespicable
    Me 3 x goop loot for littles.
  • The Making of goop MRKT Amagansett

    A mix of goop essentials, including Tory
    Sport, Lou & Grey, and goop Label,
    curated specifically for the MRKT.

  • The Making of goop MRKT Amagansett

    The goop gang: Britt,
    Christine, Ivy, Melanie, Ann
    Hazel, and Lori.

  • The Making of goop MRKT Amagansett

    Pattern play: George Smith chairs and
    Carleton V wallpaper strike the
    perfect balance of English and
    American style.

In partnership with our friends at:
Despicable Me 3, Reebok, Lou & Grey, Framebridge, The Dorsey exclusively at The Venetian, and Landmark Vineyards.

Special thanks to our vendors:
Charles & Co., Miranda Brooks, George Smith, Cider Press Woodworks, Carleton V, Merida, The Urban Electric Co., Stikwood,
Jennings & Rohn Montage, Portola Paints & Glazes, Woven, INVISIBLE-EXPORTS, Tod’s.

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