Establishment neighborhood
George Northwood
24 Wells St., Fitzrovia
This may just be one of the best cuts you'll ever get in London, let alone your life. While George cuts, his sister—well-known in her own right—heads up color, and his mom stops by routinely with home-baked treats. The space feels more like a cozy living room than an antiseptic salon, as his favorite books line the shelves, art from his own collection dots the walls, and there's space to work at your laptop while your color sets. What's better, he offers healthy snacks along with “George's Marvelous Medicine,” a juice packed with hair-healthy nutrients.
66 Great Titchfield St., Fitzrovia
In a matter of just a few years, Australian roasteries have taken over the London coffee scene. And for good reason: They brew strong, flavorful coffee that’s not burnt. While we can rattle off a whole list of other good Aussie cafes—including Workshop, which is expanding quickly—Kaffeine remains a firm favorite. Tucked away on a quiet street in Fitrovia, they serve a coffee so intense it’s almost sweet. If you’re an aficionado, you can opt for a flight, which includes a "cascara" palate cleanser. Their sandwiches, salads and baked goods, which include a coffee flavored cookie made for dipping, are the best grab-and-go in the area.
10 Berners St., Fitzrovia
At Ian Schrager’s latest Central London foray, you'll find a sceney spot where sleek, almost Nordic accommodations contrast with a rococo dining room and lobby. Chef Jason Atherton’s restaurant is worth trying if for no other reason than to see the floor-to-ceiling gallery walls (the food is good, too), and the cocktail bar in the lobby draws a good crowd as well. A stay here is cocoon-like, in that you have everything you need for hours on end from plush bedroom amenities, including  in-room TV yoga sessions courtesy of Yoga for Bad People, cocktails and haute cuisine—so much so that coming out to the city streets can be pleasantly disorienting.  It's a true escape even for the city's own.
Honey & Co.
25a Warren St., Fitzrovia
Readers of the Financial Times will be familiar with Honey & Co. chefs and owners Sarit Packer and Itamar Srulovich. Their Levantine, vegetable-forward recipes feature in the paper weekly, though nothing beats tasting the chefs’ dishes themselves. Self-described as a Middle Eastern–style diner, Fitzrovia’s Honey & Co. is warm and inviting, with Moroccan-tiled floors, shelves heaving with jars of preserved lemons, and seats for a mere twenty guests. Those seats fill up daily with hungry Londoners craving butternut squash falafel, marinated eggplant, and braised artichokes. The food is heavy on vegetables and brightened up with assertive sauces and spices, accompanied by homemade iced teas and really, really good coffee.
Dabbous (Closed)
39 Whitfield St., Fitzrovia
The food at Oliver Dabbous' flagship is inventive and modern, light and clean (think olive oil ganache and sheep's milk ice cream), with a focus on local ingredients and seasonality. The dining room, which is industrial with a smattering of rustic touches, reveals exposed air ducts and minimal wood tables, a look which gets a bit warmer in the den-like bar downstairs. The best part is the price point—£58 for their multi-course tasting menu and just £35 for the four-course lunch.
Charlotte Street Hotel
15-17 Charlotte St., Fitzrovia
Part of a larger group of wonderfully homey, modern and totally English hotels, one of the highlights here is high tea. What's truly thoughtful is that you don't have to rush to make tea time (a tough ask when sightseeing with little ones) since here, it's served all day. Kids go bonkers for the three-tiered trays of scones, cakes, and sandwiches while parents appreciate the quiet respite (and lengthy cocktail menu) of the hotel bistro, Oscar. This is the sister hotel to The Crosby in NYC.