2707 12th Ave S., 12South
When we planned goop MRKT’s arrival in Nashville, we knew one thing: We had to bring our A game. Sure, she’s a welcoming city with a unique brand of Southern charm, but we know a cool girl when we see one, so we dressed to impress. The goal? A space that reflects Nashville’s edgy, creative nature through the lens of goop. The result? Our Nashville pop-up is the first IRL goop outpost with a communal space for lounging, sipping matcha, and meeting up with friends for crystal swapping and conversation. In designing the space, NYC-based Reunion Goods & Services left plenty of room for a Nashville-inspired shopping edit. Eriness’s edgy pavé diamond-speckled jewelry over there. The fall collections from G. Label and La DoubleJ and Hangai linens in the home shop over here. And over by sexual wellness: the Smile Makers (you’ll see). With no intention of washing away the city’s grit—au contraire, our goal is to absorb as much as we can—we brought the clean beauty shop with us and fancied it up with an in-store apothecary (sink conducive to sampling included). Stock up on the all-stars: Dr.…
2905 12th Ave. S, 12South
Southerner Ceri Hoover founded her eponymous label in 2013 but only recently opened a brick-and-mortar shop in 12South. Hoover’s leather handbags and shoes are coveted in the city, and in addition to these, the boutique carries incredibly unique jewelry and clothing from independent labels like Reifhaus and Samuji.
3912 Hillsboro Circle, Green Hills
This past summer, local interior designer Sarah Bartholomew opened SB in Green Hills, a leafy, residential neighborhood south of the city center. It’s a reflection of Bartholomew’s impeccable taste and her vision of what today’s classic décor should be, which often involves a mix of bold patterns and bright, floral-inspired colors. You’ll find a tightly edited selection of handmade and artisan textiles, tableware, antiques, and home accessories (like brass match strikers, vintage mercury glasses, and hand-poured candles).
123 S. 11th St., Five Points
“This is my favorite place for flower deliveries,” Aldridge says. Owners Alex Vaughan and Quinn Kiesow’s space in East Nashville is filled with arrangements that include bunches of wildflowers and romantic combinations of blush- and peach-colored roses and dahlias. There are also shelves filled with potted greens, succulents, and terrariums that make great gifts.
200 4th Ave. N, Downtown
This gift shop (at the Noelle) is “a great place to find a curated collection of local products and gifts,” says Aldridge. Inside the pretty store you'll find a tightly edited selection of painted ceramics, jewelry, bags, and clean beauty products and hosts various pop-up events throughout the year.
1900 Eastland Ave., East Nashville
Given our loyalty to nontoxic skin care and makeup, it's only natural that we love a beauty boutique that checks off certain boxes: clean and luxurious products, transparent labeling, and a great overall message. So when Lemon Laine—a modern beauty boutique with an ethos that revolves around natural, effective, and sustainable products—opened in one of our favorite cities, we were instant fans. Owner Laura Lemon brings her decade's worth of beauty industry experience to the shop, in which she stocks some of our favorites, including Kjaer Weis, True Botanicals, and our very own goop skincare. Best yet: The design is clean with bright color—and there's an oil bar where you can mix bespoke beauty formulas to meet your specific skin needs. Photos: Caroline Sharpnack.
2608 12th Ave. S, 12South
If you've spent any time perusing the website of Reese Witherspoon's quintessentially Southern lifestyle brand, you'll pretty much know what to expect in the store. Located on 12South, a well-known shopping area, it immediately draws you in with blue-and-white-striped awnings and perennially colorful windows. Once you make it through the shiny navy lacquered doors, you'll find bold floral prints, preppy stripes, and cheeky home goods, like their signature "Totes, Y'all" bags. It's the perfect place to pick up Southern-inspired souvenirs for friends or a cute party dress.
Third Man Records
623 7th Ave. S, Pie Town
Jack White—of White Stripes fame—initially launched Third Man Records in Detroit. The label moved to Nashville in 2009 and is now a sprawling complex that includes a record store, a distribution center, a music venue with live-to-acetate recording capabilities, a photo studio, as well as the actual offices. Come see a show or book a tour to learn the ins and outs of the modern music industry.
135 Mill St., Lynnville
Years ago, when GP spent months on set in Nashville, she happened upon a shop on a side street selling leather handcrafted goods—everything from suitcases and satchels to a leather fly swatter—made by an actual colonel by the name of Littleton in a town a few miles outside Nashville. It was and is still too good to be true. Over the years, he has gained much acclaim, and he has his own shop section in the Nashville Country Music Hall of Fame. It's a true Tennessee original.
2908 12th Ave. S, 12South
Owned by goop friend Holly Williams, this old-time mercantile occupies an abandoned filling station, which adds to the overall effect. Here, you’ll find a smattering of groceries, plus irresistible home goods, from cookbooks to candles to linens, and a small but mighty beauty section, which conveniently includes the goop organic skin-care line. There's a second location in Franklin.
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