Norrmalm Shops

This eclectic little boutique stocks great pieces from some of our favorite brands, and is nicely spaced out over a few rooms. Expect flowy Ulla Johnson vacation dresses, architectural Ganni sweaters, Nili Lotan trousers, plus great jewelry and a thoughtful edit of beauty products including Eve Lom, Kai, and Swedish brand Björk & Berries.

This beautiful boutique (right in the middle of Norrmalm) houses a thoughtful edit of designers like Phillip Lim, Marchesa, Ulla Johnson, and Lisa Marie Fernandez. Though the brands are familiar, the shopping experience here is decidedly Swedish–the entire operation is set in a stunning, black-and-white, minimalist space where shoes, bags, and even dresses are displayed almost as though they were pieces of art.

The quintessential Swedish department store first opened its doors in 1915, in a dramatic Art Nouveau building that was built specifically for this purpose. The store houses five full floors of merchandise ranging from fashion to tabletop, to books and music, with a buy that manages to celebrate Swedish brands while maintaining an international perspective. Don't miss the top floor, where you'll find their selection of children's clothes and toys, a bar, and a full restaurant.

Founded in 1999 by Roland Hjort, Whyred takes its inspiration from the founder's grandfather, painter X-et. Hjort is known for mixing tailored pieces with casual, slouchy fabrics, and for the similarities between his men's and women's lines (which often share shapes, fabrics, and even styles). If you're visiting in the winter, come straight to the store from the airport to pick up one of his signature super-warm parkas.