150 King St., Lower King Street
Billy Reid is a distinctly Southern designer, seamlessly working traditionally preppy elements (pastels, seersucker, lots of khaki and linen) into elegant, streamlined, and sometimes vintage-inspired silhouettes. His Charleston shop is divided into two departments: one for the men’s line, complete with a healthy bowtie selection, and one for the women’s collection of shift dresses, neutral knits, and chambray separates. Merchandised right into the displays are a number of giftables like stationery, art books, and knickknacks for the home.
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