East Hampton Shops
55 Newtown Ln., East Hampton
This British brand of tailored swimwear made its first foray onto American soil with a summer pop-up in East Hampton, later landing in a permanent spot here. You’ll find mix-and-match swimwear for women, classic boardshorts for guys, and all sorts of bright, preppy basics for casual beach days.
78 Main St., East Hampton
From gifts for newborns to supreme everyday basics (bottles, strollers, and diapers), this is a one-stop shop for all things baby. This being the Hamptons and all, the selection is definitely of the luxe variety, featuring brands like Bugaboo, Stokke, Ergo, and Uppababy, all hand-picked for their looks as well as their durability.
Zimmerman East Hampton
27 Newtown Ln., East Hampton
Though this Australian label may take most of its inspiration from Bondi Beach, the aesthetic works perfectly out in the Hamptons: At this summer-only pop-up, you can shop a full expression of the brand, from its floral patterned bikinis to ethereal, floor-skimming gowns.
The Monogram Shop
7 Newtown Ln., East Hampton
This long-standing favorite is the place to get any and every home good monogrammed: towels, linens, cushions, you name it, they'll monogram it.
What Goes Around Comes Around
48 Main St., East Hampton
WGACA is a vintage store for people who hate vintage shopping, meaning everything on offer is a bona fide treasure so there's never a need to rummage for the good stuff. For their Hamptons location, founders Gerard Maione and Seth Weisser stocked the small but mighty shop with Hermès, Chanel, Missoni, and stacks on stacks of vintage Levi's.
53 Newtown Ln., East Hampton
Consider Oliver Peoples's Hamptons store the East Coast counterpart to its Malibu optical boutique. After beginning in the Hamptons as a pop-up, it's here to stay, in a space that was intentionally kept minimal so the focus is exclusively on the frames. Window installations by emerging artist Rosha Yaghmai are a subtle nod to the brand's Californian heritage.
Gail Rothwell (Closed)
66 Newtown Ln., East Hampton
Since 2007, Gail Rothwell has been stocking pretty much all of the important designers (Lanvin, Stella McCartney, Isabel Marant, etc.). It's a great place to know about in East Hampton, where high-end, multi-label boutiques are harder to come by than you may think.
55 Main St. #3, East Hampton
Turpan houses an impressive edit of eclectic, luxurious must-haves: There's charcoal-infused apothecary products from Bonchotan, leather goods from Comme des Garçons, beautifully minimalist serving pieces, jewelry, and more. (This is the companion shop to the one in Los Angeles.)
Austere At C/O Maidstone (Closed)
207 Main St., East Hampton
Quite possibly the most thrilling of this season's happenings is Austere's pop-up at C/O The Maidstone hotel. If you think about it, the partnership between the Nordic-themed inn and the Scandi-centric retail operation makes perfect sense, as the for-sale selection of Artek chairs, Skultuna brass accessories, and Alexander Lervik light fixtures all feel like an extension of the rooms.
10 Main St., East Hampton
For those who are familiar, one look inside at the thoughtful displays of French Stoneware bowls, recycled paper stationery, and Adina Mills rings and you can tell this gem of a shop is curated by the same husband-and-wife team that brought us Brook Farm General Store. Since shuttering their Williamsburg shop a few years back, they've been hard at work on their own homewares line, Tourne, which is also well represented here.
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