Travel

East Hampton Shops

Establishment neighborhood
Gucci
17 Newtown Ln., East Hampton
We don’t call out every luxury retail outpost in the Hamptons—there are many—but the new Gucci store merits a mention. After several pop-ups and collaborations in the area over the last few years, the born-in-Florence brand has committed to a permanent space on Newtown Lane. Like any Gucci outpost, the interior is wildly cool. Ocean-blue moiré walls, plush velvet armchairs, and gorgeous brass fixtures frame the merchandise, which happens to be a Hamptons-specific capsule: coastal blue leather trims and Hamptons emblems cover the range of bucket bags and totes you’ll find inside, plus the usual edit of clothing and accessories.