East Hampton Shops
66 Newtown Lane, East Hampton
Fresh picks from the best high-end designers.
78 Main Street, East Hampton
Eclectic, bohemian gifts, accessories, and home goods.
ATM Anthony Thomas Melillo
20 Newtown Lane, East Hampton
Anthony Thomas Melillo's eponymous line is the result of his original quest to create the perfect t-shirt. His loungewear collection exudes a simple, easy-to-wear aesthetic that offers ideal basics and weekend wear with sophisticated lines and quality fabrics. The East Hampton boutique stays true to the brand's DNA, with its sleek decor and neutral palette.
Reformation Beach House
45 Main St., East Hampton
If you're looking for a little white dress or bohemian summery blouse, look no further. Reformation, the LA-based sustainable brand that speaks to the urban cool girl, has set up its first beach-side location in East Hampton. The collection is made with efficient, eco-friendly technologies and practices, yet each piece is feminine and unique–with an appealing price point.
67 Main St., East Hampton
While they have outposts around the country, Bluemercury's shop in East Hampton also offers Chantecaille and La Mer facials. You can find some of our favorite clean brands here, including Tata Harper and RMS Beauty.
41 Main St., East Hampton
The epitome of the neighborhood bookstore, BookHampton has been a presence in East Hampton in various incarnations for more than 40 years. Now, thanks to a new owner and a top-to-bottom renovation last summer, it’s introducing even more titles and space for special literary events and guest speakers. The generous teen-lit section is a gold mine for keeping the 12-to-18 set occupied.
55 Main St., East Hampton
Stephanie von Watzdorf founded her travel-inspired, “gypsy-meets-jet-set” lifestyle brand, Figue—named for the fig, her favorite fruit from her native Italy—after graduating from Parsons The New School for Design and working with fashion powerhouses like Giorgio Armani and Yves Saint Laurent. The result: a full range of separates and accessories tinged with various cultural references that somehow manage to form a totally cohesive collection. The East Hampton location is actually Figue's only brick-and-mortar outside NYC—and while it's easy to find them online, it's worth popping into the shop, too, as they usually reserve a few exclusive pieces for in-person customers.
20 Main St., East Hampton
Considering how very Hamptons-appropriate their shoes are (colorful pom-pom flats, neutral stilettos, espadrilles, etc.), it's pretty surprising that Aauazzura hasn't had a pop-up shop in the Hamptons until now. In addition to the shoes, the interior is every bit the summery shop—dark wood floors, bright white furniture, and hot-pink floral wallpaper.
47 Newtown Ln., East Hampton
Tory Burch has been in the Hamptons for years, but last year she converted the traditional store in East Hampton to a Tory Sport. Much like the core line, Burch's athletic wear is colorful, a bit preppy, and supremely wearable, especially in the casual Hamptons. Come here to stock up on tennis whites, practical swimsuits, and loungewear that's totally okay to wear to dinner.
53 Main St., East Hampton
The concept here is really cool: Splurge on a high-tech Peloton stationary bike (under $2,000), and then tune into their indoor cycling classes (Tracy Anderson, cover your eyes!) anytime you want (you can stream a live class, or watch one that’s been pre-recorded at their Chelsea studio) for $39/month. Whether you’re a spin fan or not, the attached boutique has great luxury sports gear from brands like Beyond Yoga, Pret-a-Surf, VPL, and the Hamptons-based Pheel.
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