East Hampton Shops

Establishment neighborhood
17 Newtown Ln., East Hampton
We don’t call out every luxury retail outpost in the Hamptons—there are many—but the new Gucci store merits a mention. After several pop-ups and collaborations in the area over the last few years, the born-in-Florence brand has committed to a permanent space on Newtown Lane. Like any Gucci outpost, the interior is wildly cool. Ocean-blue moiré walls, plush velvet armchairs, and gorgeous brass fixtures frame the merchandise, which happens to be a Hamptons-specific capsule: coastal blue leather trims and Hamptons emblems cover the range of bucket bags and totes you’ll find inside, plus the usual edit of clothing and accessories.
Figue (Closed)
55 Main St., East Hampton
Stephanie von Watzdorf founded her travel-inspired, “gypsy-meets-jet-set” lifestyle brand, Figue—named for the fig, her favorite fruit from her native Italy—after graduating from Parsons The New School for Design and working with fashion powerhouses like Giorgio Armani and Yves Saint Laurent. The result: a full range of separates and accessories tinged with various cultural references that somehow manage to form a totally cohesive collection. The East Hampton location is actually Figue's only brick-and-mortar outside NYC—and while it's easy to find them online, it's worth popping into the shop, too, as they usually reserve a few exclusive pieces for in-person customers.
Peloton (Closed)
53 Main St., East Hampton
The concept here is really cool: Splurge on a high-tech Peloton stationary bike (under $2,000), and then tune into their indoor cycling classes (Tracy Anderson, cover your eyes!) anytime you want (you can stream a live class, or watch one that’s been pre-recorded at their Chelsea studio) for $39/month. Whether you’re a spin fan or not, the attached boutique has great luxury sports gear from brands like Beyond Yoga, Pret-a-Surf, VPL, and the Hamptons-based Pheel.