East Hampton Shops

We don’t call out every luxury retail outpost in the Hamptons—there are many—but the new Gucci store merits a mention. After several pop-ups and collaborations in the area over the last few years, the born-in-Florence brand has committed to a permanent space on Newtown Lane. Like any Gucci outpost, the interior is wildly cool. Ocean-blue moiré walls, plush velvet armchairs, and gorgeous brass fixtures frame the merchandise, which happens to be a Hamptons-specific capsule: coastal blue leather trims and Hamptons emblems cover the range of bucket bags and totes you’ll find inside, plus the usual edit of clothing and accessories.

One is a sprawling new 5,000-square-foot concept store that keeps things interesting with a revolving series of pop-ups and exhibits. The idea centers on curating art, fashion, and lifestyle products under one roof. We love the mix of billowy Anna Mason blouses, Cynthia Rowley dresses, Gems de Mer jewels, August Table dinnerware, and Roll & Hill furniture, amongst many others.

Fresh picks from the best high-end designers.

Eclectic, bohemian gifts, accessories, and home goods.

Anthony Thomas Melillo's eponymous line is the result of his original quest to create the perfect t-shirt. His loungewear collection exudes a simple, easy-to-wear aesthetic that offers ideal basics and weekend wear with sophisticated lines and quality fabrics. The East Hampton boutique stays true to the brand's DNA, with its sleek decor and neutral palette.

While they have outposts around the country, Bluemercury's shop in East Hampton also offers Chantecaille and La Mer facials. You can find some of our favorite clean brands here, including Tata Harper and RMS Beauty.

The epitome of the neighborhood bookstore, BookHampton has been a presence in East Hampton in various incarnations for more than 40 years. Now, thanks to a new owner and a top-to-bottom renovation last summer, it’s introducing even more titles and space for special literary events and guest speakers. The generous teen-lit section is a gold mine for keeping the 12-to-18 set occupied.

Stephanie von Watzdorf founded her travel-inspired, “gypsy-meets-jet-set” lifestyle brand, Figue—named for the fig, her favorite fruit from her native Italy—after graduating from Parsons The New School for Design and working with fashion powerhouses like Giorgio Armani and Yves Saint Laurent. The result: a full range of separates and accessories tinged with various cultural references that somehow manage to form a totally cohesive collection. The East Hampton location is actually Figue's only brick-and-mortar outside NYC—and while it's easy to find them online, it's worth popping into the shop, too, as they usually reserve a few exclusive pieces for in-person customers.

Considering how very Hamptons-appropriate their shoes are (colorful pom-pom flats, neutral stilettos, espadrilles, etc.), it's pretty surprising that Aauazzura hasn't had a pop-up shop in the Hamptons until now. In addition to the shoes, the interior is every bit the summery shop—dark wood floors, bright white furniture, and hot-pink floral wallpaper.

The concept here is really cool: Splurge on a high-tech Peloton stationary bike (under $2,000), and then tune into their indoor cycling classes (Tracy Anderson, cover your eyes!) anytime you want (you can stream a live class, or watch one that’s been pre-recorded at their Chelsea studio) for $39/month. Whether you’re a spin fan or not, the attached boutique has great luxury sports gear from brands like Beyond Yoga, Pret-a-Surf, VPL, and the Hamptons-based Pheel.