The Hamptons Shops

The Little has a great selection of baby clothes, toys, and supplies and even better service from shop owner Alex Magruder.

This interpretation of the Prada retail experience leans into the breeziness of its new location: a row of massive, airy windows giving passersby views of the floor-to-ceiling striped interior—done in what’s become the new Prada signature palette of green and white.

Owner Elizabeth Eichner’s background is in set design, which puts the contents of her enviably chic shop into beautiful context: The bulk of the assortment is sourced from artisans, makers, and designers she’s met through her work travels.

Designers, curators, and shopkeepers Kristin Fine and Analisse Taft-Gersten make hunting for vintage furniture an adventure. Treasures from decades past are brilliantly displayed with modern pieces, art, lighting, textiles, and sweet little somethings that take all the stress out of hostess gifting.

Quintessential Hamptons shingles on the outside, très jolie Parisian townhouse on the inside, the Chanel Ephemeral Boutique is the absolute chicest of two incredibly chic worlds. Chanel’s signature tweed rugs, plush sofas, and crisp color palette (black, white, gold) serve as the backdrop for a tight edit of classic jewelry, bags, shoes, and ready-to-wear.

We were excited to see Cartier’s summer pop-up land on Main Street for the window-shopping opportunities alone. And without an appointment, you may be relegated to window-shopping while you wait in line.

A Wild Dove is one of those rare-gem boutiques that truly reflects how we live right now. In other words, a store that marries lifestyle and fashion with ritual and wellness. A trip to A Wild Dove’s summer residency space might involve trying multiple pairs of Linda Farrow x The Attico aviators, replenishing your Moon Juice Sex Dust stock, splurging on a Live the Process playsuit, or buying a Caroline Robert’s sculpture. Moreover, store founder Lynn Levoy hosts a series of activations and panels like crystal workshops and meditation sessions for kids.

We don’t call out every luxury retail outpost in the Hamptons—there are many—but the new Gucci store merits a mention. After several pop-ups and collaborations in the area over the last few years, the born-in-Florence brand has committed to a permanent space on Newtown Lane. Like any Gucci outpost, the interior is wildly cool. Ocean-blue moiré walls, plush velvet armchairs, and gorgeous brass fixtures frame the merchandise, which happens to be a Hamptons-specific capsule: coastal blue leather trims and Hamptons emblems cover the range of bucket bags and totes you’ll find inside, plus the usual edit of clothing and accessories.

Between the Wölffer Estate Vineyard, stables, and restaurant, the Wölffer family have quite the footprint in the Hamptons. Joey Wölffer’s namesake boutique is a local staple for beachy dresses, chunky jewelry, and the softest suede totes and bucket bags. This store is the perfect dip-in-and-dip-out spot for last-minute gifts, easy outfits, and especially gorgeous vintage jewelry.

Fivestory’s cavernous Madison Avenue space offers the kind of boutique shopping experience that’s historically unique to NYC; deeply curated, customer-centric, and cutting edge. New owner Karen Murray has expanded the store’s reach and opened a Southampton pop-up on Job’s Lane. Expect an expansive designer line-up of casual, beachy items and swimwear, personal shopping, beautiful vintage pieces, and a breezy, nautical-themed interior.