The Hamptons Shops

Summer has arrived, which means goop MRKT is back in our now-signature space in Sag Harbor for the third year in a row.

This summer, Elk owner Claire Chan is bringing her velvety brews way, way out east to Montauk and making our morning wake-up even sweeter by pairing up with Popup Florist to open up shop right outside the Cynthia Rowley store.

In New York City, Australians have become the new MVPs of coffee, and this summer, one of our favorite Aussie cafés is bringing a bit of Melbourne to Montauk, which means more flat whites than cappuccinos, plus weird-but-good drinks, like beet lattes—and you can’t go wrong with the reliably satisfying avocado smash. Bluestone Lane is also a full retail store with Australian fashion brands, like neoprene totes from Chuchka, bikinis from Matteau Swim, and sunglasses from Pared Eyewear.

We’re back in town—Sag Harbor, to be exact. It’s our second Hamptons pop-up, and we’ve made over a traditional cottage with the help of designers Kate McCollough and Max Zinser. The result is goop’s version of the world’s chicest general store—a bright and beautiful place where you can find Prada bags, summer shoes (specifically selected by our team for the Hamptons), a freestanding Kohler bathtub full of G.Soak bath remedies, a goop-exclusive Cynthia Rowley collection of swimwear, and anything else you could possibly need for a perfect Hamptons summer. There’s more than just fashion and beauty, too: The store's garden will be stocked with freshly baked baguettes from Eli Zabar, plus potted herbs and ripe tomatoes, in case a sudden urge to have a picnic at the beach should strike.

Direct-to-consumer shoe brand M.Gemi takes their show on the road this summer making a special final stop at this year's Hamptons Classic (8/27-9/3). The tricked-out gelato truck will be selling the slip-on woven The Cerchio sneaker in gelato-inspired hues like rose, burnt sienna, and dusk blue. Also on offer: scoops from New England-based gelato maker Morano.

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Eclectic, bohemian gifts, accessories, and home goods.

Cynthia Rowley is something of a Montauk OG (she's been surfing out here with her family for years), and the same could be said for her boutique, which opened up back in 2010. Her collection of beach-ready pieces includes everything from graphic, color-blocked rash guards, to sporty swimsuits, to cover-ups, and even one downright chic-patterned soft-top surfboard. For the 2017 season, Rowley is hosting an edited selection of the her favorite oils, sunscreen, and potions from CAP Beauty. A bonus: Sagtown Coffee will be on hand to brew iced coffee on the go.

Former Calypso designer Joelle Klein applies her laid-back Parisienne aesthetic to this jewel-box-sized boutique just off Montauk Highway. Inside, she stocks everything from breezy linen dresses from French label Mes Demoiselles, the entire range of Tata Harper (a goop Clean Beauty shop favorite), handmade nautical-inspired knot bracelets from the Knot House, dip-dyed marinière shirts, plus a small selection of straw bags that Klein has picked up on her various travels.

True to its name (AYR is short for All Year Round), this versatile collection offers clean-lined pieces perfect for any season. Founders Jac Cameron and Maggie Winter created the line to bring a mix of high-quality and affordability to the market. We're partial to the easy linen dresses, structured wrap coats, and (we must say) some of the best-fitting, perfectly broken-in jeans around.