Times Square Hotels
44 W. 44th St., Times Square
Although first built in 1898, the Royalton didn't burst onto the scene really until 1988, when Ian Schrager and Philippe Starck made it one of their projects and decked it out with daring, experimental design that drew a very trendy crowd. In 2007, the hotel underwent its first renovation since Starck's initial vision, with a redesign led by goop favorites Roman & Williams; the dark, moody lobby epitomizes their signature warm, modern style. Meanwhile, the rooms upstairs (larger ones have actual wood-burning fireplaces in the winter) are crisp and light, with white bedding and mirrored bathroom tiles. If you're staying in Midtown but need to be south of all the grand dames off Central Park, it's a great pick.