New York Pilates
262 Bowery, Soho
One session at this airy, light-filled studio—a slice of heaven among the rickety lofts that line the Bowery—and you’re hooked. They use the Reformer (versus mat-based Pilates), a machine that adds resistance to exercises using springs to sculpt, tone, and strengthen the body. The instructors are dynamic and personable, not to mention lithe and statuesque (Pilates is known for its elongating, posture-improving benefits). They sell kombucha on tap, as well as an assortment of gluten- and refined sugar-free cacao balls (the turmeric-dusted variety is insane) that are delicious, nourishing, and supremely satisfying after an intense class.
Space by Mama Medicine
73 Spring St., Soho
Wellness intuitive Deborah Hanekamp has over seventeen years of experience in the healing arts. Her Space by Mama Medicine brings this expertise to a new audience with aura readings, energy balancing, crystal and sound healing, and facial attunements. The rooms in which these holistic treatments take place are immediately soothing with an all-white palette lifted with greenery and natural fibers, flooded with natural light, and so divinely scented you'll struggle to leave post-treatment. In performing the therapies, Hanekamp uses healing techniques like Chinese medicine, LED, and Ayurveda bolstered by an all-natural herbal skincare line.
463 West Broadway, Soho
It's no surprise that Major Food Group's take on the deli has been a big hit. Come in the morning for bagels, smoked fish, and chopped salads, and in the evening for a dimly lit brasserie vibe, with roasted salmon and spicy fried chicken on the menu.
177 Lafayette St., Soho
Every corner of Soho's Flour Shop pops with rainbow-colored sweet treats—cakes, specifically. Owner and mastermind Amirah Kassem is as much a sculptor as she is a baker, many of her cakes, although classic in flavor, are totally untraditional in appearance—think trompe l'oeil burgers and fries, flowerpots, even ice-cream cones. Many are mini edible masterpieces—the explosion cakes in particular—with layers of rainbow sponge interspersed with creamy frosting, sprinkles, and chocolate pouring like lava out of the cake itself. Aside from the truly incredible cakes, donuts, and desserts, Kassem's color-happy aesthetic, which dominates the space as much as it does the confectionary, is light-hearted and fun (and beloved by sugar-high littles). For adults who need a dash of savory with their sweet, a well-balanced cup of La Colombe's coffee is readily available to wash down that slice of funfetti cake.
Roman and Williams Guild
53 Howard St., Soho
Roman and Williams's first brick-and-mortar location spotlights its Founding Collection—furniture, lighting, and accessories created by the husband and wife duo Robin Standefer and Stephen Alesch—and collaborations with global artisans, found objects, and antiques. From the glossy custom grey paint to the open shelving showcasing French and Japanese artisan glassware, every detail in the space is considered and exudes the signature striking-meets-livable Roman and Williams style, as seen in spaces like New York's Ace Hotel, San Antonio's Hotel Emma, and Freehand Chicago (Roman and Williams are also the geniuses behind goop Lab's design). Standefer and Alesch wanted the space to reflect the way they live, so they incorporated La Mercerie, an all-day Parisian café and bakery (open until 11 p.m.), and flower shop from "local muse of botany" Emily Thompson. The result is a gorgeously luxurious, utterly authentic space we never want to leave.
Jayson Home (Closed)
138 Greene St., Soho
It was only a matter of time before this beloved Chicago-based vintage furniture and décor emporium made its way to New York. With the brand's signature mix of old and new, the Manhattan pop-up location includes a floral shop, workroom with custom fabrics, plus one-of-a-kind vintage across two light-filled floors.
68 Prince St, Soho
Ethical sneaker start-up Allbirds has recently opened their first NYC concept store in Soho, replete with a human sized hamster wheel to test shoe durability.
237 Centre St., Soho
Benjamin Sormonte and Elisa Marshall–founding partners behind the charming, chic, and decadent Maman cafés (and one of our all-time favorite chocolate chip cookies)–recently opened this marriage of a marketplace, café, and boutique in the heart of Soho. Stocked with coveted French brands, from eclectic Jamini textiles to Bastide botanical creams to Merci Bisous wears for littles, this is one of those shops we can spend hours in–literally. Bonus: It's an ideal spot to grab a housewarming, birthday, host, anniversary, you-name-it gift–and there's a gorgeous West Elm-clad patio out back where you can take a respite and enjoy Maman's incredible menu.
138 Lafayette St., Soho
A collaboration between restauranteur Stephen Starr (of Upland and Buddakan, among many others) and Chef Daniel Rose (you know him from Spring, one of GP’s favorite restaurants in Paris), Le Coucou’s menu is a lighter take on old-school French cuisine (duck breast, halibut in beurre blanc, lobster tail salad). Roman and Williams transformed the space on a once-seedy block of SoHo, injecting their signature glamour into the grand dining room. You’ll talk about the space, which is marked by overstuffed banquettes, gilded mirrors, a hand-painted mural, and an open kitchen, but you’ll also talk about the service, which is super attentive and buttoned-up. Interior Photos: Ditte Isager; Food Photo: Corry Arnold
109 Mercer St., Soho
In 2013, Tara Foley launched Follain, an all-natural beauty emporium that stocks non-toxic beauty products, including goop favorites Ilia, French Girl Organics, RMS (and our very own goop by Juice Beauty). One-on-one makeup appointments are available at their brick-and-mortar stores (in addition to their Soho outpost, they’re also in Boston, DC, and Nantucket). Bonus: to cut down on plastic waste, certain products can be refilled in-store.
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