SoHo
Establishment
neighborhood
ModernHaus SoHo
27 Grand St., SoHo
The rooms at this renovated Soho hotel are decorated smartly and elegantly with plenty of comfort and flair. People flock here for the scene-y rooftop pool, and incredible views of Manhattan from the gym, the sky bar, and many of the rooms.
The Goods Mart
189 Lafayette St., SoHo
Founder Rachel Krupa had an ambitious goal when she opened The Goods Mart in Silver Lake: to create a convenience store unlike any other in the country. Now, with the Silver Lake location sadly shuttered, The Goods Mart has made a move east, occupying a much-needed space on Lafayette in SoHo. Think of it as the corner store for a new era, where prices are low, the quality is high, and the mission is rooted in community. Shelves are devoid of artificial colors, flavors, and other nasties and even the slushies are made with organic ingredients and served in paper—not plastic—cups. But back to the mission: Customers have the option of donating to different monthly charities at checkout, while good food approaching its sell-by date is delivered to the homeless in partnership with the nonprofit Lunch on Me.
Carbone
181 Thompson St., Soho
Carbone’s takeout menu is firmly in the ridiculous but awesome category, and thank god for that. In this time of quarantine, a blowout supper of whole grilled branzino dripping in butter or bone-in, meltingly tender rib eye with spicy rigatoni vodka is a brilliant way to lift the spirits and keep very talented restaurant workers in business.
Studio Britta (Closed)
147 Spring St., Soho
This airy oasis for gua sha facials, holistic skin consultations, and acupuncture sits at the top of a glamorously ancient walk-up on Spring Street that’s more Venice Beach bungalow than SoHo loft. Hanging plants, beautiful raffia chairs, and so much sun pouring through the enormous windows it’s hard not to squint are lovely flourishes that make it hard to leave, but the true draw is how beautifully nurturing their treatments are. Founder Britta Plugg is a master of gua sha, the ancient Chinese therapy of smoothing a sculpted stone tool across skin to support lymphatic drainage, ease tension and puffiness, and boost glow. She and two cofounders—an acupuncturist/herbalist and a product developer/herbalist—have a gorgeous gua sha skin-care line, Wilding, which turns the therapy into a beautifully soothing at-home ritual.
King
18 King St., SoHo
In SoHo, King, the work of two alumni of London’s River Café, is the toast of the town. On the menu: hand-rolled ricotta ravioli with pesto and elegant dishes of wild striped bass.
Smile To Go
22 Howard St., Soho
The Smile to Go is a SoHo grab-it-quick joint with a huge selection of food that is filling and tasty and healthy.
Robin Evans Brows
611 Broadway, Soho
Face-framing, feathery brows are Robin Evans’ specialty. Over her almost 30 years of experience, she’s figured out the perfect technique: you sit upright while she uses a combination of waxing, tweezing, trimming,and tinting to perfect your brows. Evans’ likes to keep the area beneath the brow clean and polished, while leaving the top’s natural, for perfect-amount-of-groomed brows. (Bonus: She also does facials using Tata Harper products.)
HigherDose SoHo
Inside 11 Howard Hotel, 3rd Floor, SoHo
This spa inside the swank 11 Howard hotel has somehow managed to make sweating in an infrared sauna sexy. You get an entire hotel room to yourself, with a spacious personal sauna kitted out with music and even chromatherapy (everybody looks better in a red-tinted light) that combines near-, mid-, and far-infrared waves to heat the body from the inside out, resulting in a major detoxification sweat. The rooms have private bathrooms, so you can rinse off in the shower and start (or end) the day feeling utterly renewed.
Anine Bing
81 Greene St., SoHo
Danish-born designer Anine Bing knows a thing or two about nailing that whole classic-meets-modern mix. Since 2005, the LA-based designer and mother of two has been designing edgy-feminine pieces with a timeless bent. The entire line is meant to be mixed and matched in a way that’s totally relatable, no matter your style. So it was only a matter of time before the former model set up her second shop in New York, smack in the middle of the action in the Soho. The space is well-aligned with Bing’s aesthetic: a little raw (concrete floors, metal fixtures) and eclectic (potted plants and antique furnishings).
Parachute Home
129 Grand St., Soho
Inspired by the Italian linens she encountered on a trip to Amalfi several years ago, Parachute founder Ariel Kaye wanted to bring the same luxurious bedding to America. While the line started with bedding (the linen sheets are the only thing you’ll want to sleep in once you’ve tried them), the line has expanded to waffle bathrobes, Turkish towels, table linens, and throws. The New York flagship, which is set up like an apartment, with a living room, a functioning kitchen, a bedroom, and a vanity, pays homage to local artists, like Rodger Stevens, who designed the brass art installation in the entryway, and Brooklyn-based Rooted Design & Build, which created the natural wood table.