Smile To Go
22 Howard St., SoHo
The Smile to Go is a SoHo grab-it-quick joint with a huge selection of food that is filling and tasty and healthy.
Robin Evans Brows
611 Broadway, Suite 709
Face-framing, feathery brows are Robin Evans’ specialty. Over her almost 30 years of experience, she’s figured out the perfect technique: you sit upright while she uses a combination of waxing, tweezing, trimming,and tinting to perfect your brows. Evans’ likes to keep the area beneath the brow clean and polished, while leaving the top’s natural, for perfect-amount-of-groomed brows. (Bonus: She also does facials using Tata Harper products.)
17 Bleecker St., Soho
Ariane Goldman had her lightbulb moment five years ago when she was pregnant with her daughter and couldn’t find many fashionable options for her growing size. Her months of searching resulted in Hatch, an easy-to-wear line geared toward mothers before, during, and postpregnancy. There are staples, like a striped bateau and chambray tops, as well as special pieces, like the Noa Jumper, a versatile linen jumpsuit with adjustable knotted straps, and the Ziggy Pant, which features a stitched smocked waistband to accommodate an expanding waist. Dressing rooms have a size chart to help you figure out how a piece might fit, depending on where you are in your pregnancy and—best yet—there’s a cravings bar stocked with candy, pickles, you name it.
129 Grand St., Soho
Inspired by the Italian linens she encountered on a trip to Amalfi several years ago, Parachute founder Ariel Kaye wanted to bring the same luxurious bedding to America. While the line started with bedding (the linen sheets are the only thing you’ll want to sleep in once you’ve tried them), the line has expanded to waffle bathrobes, Turkish towels, table linens, and throws. The New York flagship, which is set up like an apartment, with a living room, a functioning kitchen, a bedroom, and a vanity, pays homage to local artists, like Rodger Stevens, who designed the brass art installation in the entryway, and Brooklyn-based Rooted Design & Build, which created the natural wood table.
227 Mulberry St., SoHo
This joint venture between By Chloe founder Samantha Wasser and chef Eden Grinshpan (of the Cooking Channel’s Eden Eats) feels like a groovy version of Marrakech (or, at least, Palm Springs), with decorative neon palm trees and camels, cacti, and geometric motifs sprinkled throughout. The fast-casual Middle Eastern–style salads and mezze are the kind of flavorful, healthy food you can come back to often without getting bored, and the bowls (harissa curry shakshuka; Moroccan lamb meatballs with preserved lemon, date couscous, and cilantro) make convenient on-the-go lunches, not to mention satisfying Instagram fodder.
The Webster NYC
29 Greene St., SoHo
While everyone else in fashion was developing e-commerce platforms, retail pioneer and French native Laure Hériard Dubreuil decided to open a 20,000-square-foot boutique, the Webster, in South Beach in a 1939 Henry Hohauser–designed Art Deco building. This initial flagship has since expanded to include locations in Bal Harbor, Houston, Costa Mesa, and most recently, New York's SoHo. Dubreuil is in good company, with Opening Ceremony and Apartment by The Line a hop, skip, and jump from her beautifully feminine, blush-hued store. You'll want everything, which is fine, as everything right down to the furniture is for sale. Designers are mixed together in the merchandising, meaning you need to search through the racks to hunt down a particular piece—this is all part of the fun. It also means you get to see everything and might pick up something you never knew you wanted until now.
The Crosby Bar
79 Crosby St., SoHo
Like the hotel it inhabits, the Crosby Bar is an ode to bright colors and vivid patterns—a place where whimsically polished surroundings (designed by the Crosby Street Hotel’s founder, Kit Kemp) are just as eye-catching as what’s on the menu. High ceilings, oak floors, and floor-to-ceiling windows that overlook a garden on Lafayette Street add to the thoroughly pleasant atmosphere. There’s a long pewter bar that stretches down the entire room, for pre- or post-dinner or post-post-dinner cocktails, but it’s an especially lovely spot for breakfast, when you’ll find healthy-ish items, like a ten-grain gluten-free porridge with berries, cold-pressed green juices, and turmeric almond lattes. Given that it’s a British import (it’s part of the London-based Firmdale Hotels), afternoon tea is offered daily, and guests can choose varieties like wild rooibos or lemon verbena, along with pineapple-coconut upside-down cakes and scones with clotted cream.
11 Howard St., Soho
What 11 Howard has managed to do is recreate the feeling through the décor, of being in your own, beautifully outfitted home.
New York Pilates
262 Bowery, Soho
One session at this airy, light-filled studio—a slice of heaven among the rickety lofts that line the Bowery—and you’re hooked. They use the Reformer (versus mat-based Pilates), a machine that adds resistance to exercises using springs to sculpt, tone, and strengthen the body. The instructors are dynamic and personable, not to mention lithe and statuesque (Pilates is known for its elongating, posture-improving benefits). They sell kombucha on tap, as well as an assortment of gluten- and refined sugar-free cacao balls (the turmeric-dusted variety is insane) that are delicious, nourishing, and supremely satisfying after an intense class.
Space by Mama Medicine
73 Spring St., Soho
Wellness intuitive Deborah Hanekamp has over seventeen years of experience in the healing arts. Her Space by Mama Medicine brings this expertise to a new audience with aura readings, energy balancing, crystal and sound healing, and facial attunements. The rooms in which these holistic treatments take place are immediately soothing with an all-white palette lifted with greenery and natural fibers, flooded with natural light, and so divinely scented you'll struggle to leave post-treatment. In performing the therapies, Hanekamp uses healing techniques like Chinese medicine, LED, and Ayurveda bolstered by an all-natural herbal skincare line.
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