Travel

Soho

Establishment neighborhood
The Goods Mart
189 Lafayette St., Soho
Founder Rachel Krupa had an ambitious goal when she opened The Goods Mart in Silver Lake: to create a convenience store unlike any other in the country. Now, with the Silver Lake location sadly shuttered, The Goods Mart has made a move east, occupying a much-needed space on Lafayette in SoHo. Think of it as the corner store for a new era, where prices are low (a cup of amazing coffee is a steal at $1.25), the quality is high, and the mission is rooted in community. Shelves are devoid of artificial colors, flavors, and other nasties and even the slushies are made with organic ingredients and served in paper—not plastic—cups. But back to the mission: Customers have the option of donating to different monthly charities at checkout, while good food approaching its sell-by date is delivered to the homeless in partnership with the nonprofit Lunch on Me. In the spirit of adapting to the times we live in, The Goods Mart has curated healthy snack boxes for national delivery. Donate one to frontline workers while you’re at it right from the site.
Studio Britta
147 Spring St., Soho
This airy oasis for gua sha facials, holistic skin consultations, and acupuncture sits at the top of a glamorously ancient walk-up on Spring Street that’s more Venice Beach bungalow than SoHo loft. Hanging plants, beautiful raffia chairs, and so much sun pouring through the enormous windows it’s hard not to squint are lovely flourishes that make it hard to leave, but the true draw is how beautifully nurturing their treatments are. Founder Britta Plugg is a master of gua sha, the ancient Chinese therapy of smoothing a sculpted stone tool across skin to support lymphatic drainage, ease tension and puffiness, and boost glow. She and two cofounders—an acupuncturist/herbalist and a product developer/herbalist—have a gorgeous gua sha skin-care line, Wilding, which turns the therapy into a beautifully soothing at-home ritual.
HigherDose SoHo
Inside 11 Howard Hotel, 3rd Floor, SoHo
This spa inside the swank 11 Howard hotel has somehow managed to make sweating in an infrared sauna sexy. You get an entire hotel room to yourself, with a spacious personal sauna kitted out with music and even chromatherapy (everybody looks better in a red-tinted light) that combines near-, mid-, and far-infrared waves to heat the body from the inside out, resulting in a major detoxification sweat. The rooms have private bathrooms, so you can rinse off in the shower and start (or end) the day feeling utterly renewed.
Anine Bing
81 Greene St., Soho
Danish-born designer Anine Bing knows a thing or two about nailing that whole classic-meets-modern mix. Since 2005, the LA-based designer and mother of two has been designing edgy-feminine pieces with a timeless bent (motorcycle jackets, Chelsea boots, high-waist denim, and silk camisoles). The entire line is meant to be mixed and matched in a way that’s totally relatable, no matter your style. So it was only a matter of time before the former model set up her second shop in New York, smack in the middle of the action in the Soho. The space is well-aligned with Bing’s aesthetic: a little raw (concrete floors, metal fixtures) and eclectic (potted plants and antique furnishings). And because she doesn’t churn out seasonal collections, every week there are at least five to ten new pieces, which means you have good reason to come back.
HATCH
17 Bleecker St., Soho
Ariane Goldman had her lightbulb moment five years ago when she was pregnant with her daughter and couldn’t find many fashionable options for her growing size. Her months of searching resulted in Hatch, an easy-to-wear line geared toward mothers before, during, and postpregnancy. There are staples, like a striped bateau and chambray tops, as well as special pieces, like the Noa Jumper, a versatile linen jumpsuit with adjustable knotted straps, and the Ziggy Pant, which features a stitched smocked waistband to accommodate an expanding waist. Dressing rooms have a size chart to help you figure out how a piece might fit, depending on where you are in your pregnancy and—best yet—there’s a cravings bar stocked with candy, pickles, you name it.
Parachute Home
129 Grand St., Soho
Inspired by the Italian linens she encountered on a trip to Amalfi several years ago, Parachute founder Ariel Kaye wanted to bring the same luxurious bedding to America. While the line started with bedding (the linen sheets are the only thing you’ll want to sleep in once you’ve tried them), the line has expanded to waffle bathrobes, Turkish towels, table linens, and throws. The New York flagship, which is set up like an apartment, with a living room, a functioning kitchen, a bedroom, and a vanity, pays homage to local artists, like Rodger Stevens, who designed the brass art installation in the entryway, and Brooklyn-based Rooted Design & Build, which created the natural wood table.
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