147 Spring St., Soho
This airy oasis for gua sha facials, holistic skin consultations, and acupuncture sits at the top of a glamorously ancient walk-up on Spring Street that’s more Venice Beach bungalow than SoHo loft. Hanging plants, beautiful raffia chairs, and so much sun pouring through the enormous windows it’s hard not to squint are lovely flourishes that make it hard to leave, but the true draw is how beautifully nurturing their treatments are. Founder Britta Plugg is a master of gua sha, the ancient Chinese therapy of smoothing a sculpted stone tool across skin to support lymphatic drainage, ease tension and puffiness, and boost glow. She and two cofounders—an acupuncturist/herbalist and a product developer/herbalist—have a gorgeous gua sha skin-care line, Wilding, which turns the therapy into a beautifully soothing at-home ritual.
18 King St., Soho
In SoHo, the recently opened King, the work of two alumni of London’s River Café, is the toast of the town. On the menu: ropes of cheesy tagliarini with nutmeg, hearty bowls of ribollita, and elegant dishes of salt-baked trout.
Smile To Go
22 Howard St., Soho
The Smile to Go is a SoHo grab-it-quick joint with a huge selection of food that is filling and tasty and healthy.
Robin Evans Brows
611 Broadway, Soho
Face-framing, feathery brows are Robin Evans’ specialty. Over her almost 30 years of experience, she’s figured out the perfect technique: you sit upright while she uses a combination of waxing, tweezing, trimming,and tinting to perfect your brows. Evans’ likes to keep the area beneath the brow clean and polished, while leaving the top’s natural, for perfect-amount-of-groomed brows. (Bonus: She also does facials using Tata Harper products.)
Inside 11 Howard Hotel, 3rd Floor, SoHo
This spa inside the swank 11 Howard hotel has somehow managed to make sweating in an infrared sauna sexy. You get an entire hotel room to yourself, with a spacious personal sauna kitted out with music and even chromatherapy (everybody looks better in a red-tinted light) that combines near-, mid-, and far-infrared waves to heat the body from the inside out, resulting in a major detoxification sweat. The rooms have private bathrooms, so you can rinse off in the shower and start (or end) the day feeling utterly renewed.
81 Greene St., Soho
Danish-born designer Anine Bing knows a thing or two about nailing that whole classic-meets-modern mix. Since 2005, the LA-based designer and mother of two has been designing edgy-feminine pieces with a timeless bent (motorcycle jackets, Chelsea boots, high-waist denim, and silk camisoles). The entire line is meant to be mixed and matched in a way that’s totally relatable, no matter your style. So it was only a matter of time before the former model set up her second shop in New York, smack in the middle of the action in the Soho. The space is well-aligned with Bing’s aesthetic: a little raw (concrete floors, metal fixtures) and eclectic (potted plants and antique furnishings). And because she doesn’t churn out seasonal collections, every week there are at least five to ten new pieces, which means you have good reason to come back.
17 Bleecker St., Soho
Ariane Goldman had her lightbulb moment five years ago when she was pregnant with her daughter and couldn’t find many fashionable options for her growing size. Her months of searching resulted in Hatch, an easy-to-wear line geared toward mothers before, during, and postpregnancy. There are staples, like a striped bateau and chambray tops, as well as special pieces, like the Noa Jumper, a versatile linen jumpsuit with adjustable knotted straps, and the Ziggy Pant, which features a stitched smocked waistband to accommodate an expanding waist. Dressing rooms have a size chart to help you figure out how a piece might fit, depending on where you are in your pregnancy and—best yet—there’s a cravings bar stocked with candy, pickles, you name it.
129 Grand St., Soho
Inspired by the Italian linens she encountered on a trip to Amalfi several years ago, Parachute founder Ariel Kaye wanted to bring the same luxurious bedding to America. While the line started with bedding (the linen sheets are the only thing you’ll want to sleep in once you’ve tried them), the line has expanded to waffle bathrobes, Turkish towels, table linens, and throws. The New York flagship, which is set up like an apartment, with a living room, a functioning kitchen, a bedroom, and a vanity, pays homage to local artists, like Rodger Stevens, who designed the brass art installation in the entryway, and Brooklyn-based Rooted Design & Build, which created the natural wood table.
Bombay Bread Bar
195 Spring St., Soho
Chef Floyd Cardoz grew up biking around Mumbai, India. It follows that he became an expert in Indian street food. His new SoHo restaurant celebrates the foundation of so many of these snacks—namely, the puffy, buttery, herby kulcha flatbreads slathered in spicy chutneys. We loved the Indian version of a panini, with spiced lamb, cucumber raita, and mustard mashed potatoes pressed between two slivers of toasted naan (he calls it the lamb naanini). But there are also plenty of less carb-y options, like the Bengali banana-leaf-wrapped halibut. The interior, meanwhile, was dreamed up by Kris Moran, a member of filmmaker Wes Anderson’s creative team who worked on The Darjeeling Limited. As you’d expect, it’s a whimsical collection of Pop Art, citrus-patterned oilcloths, and entire walls covered in Bollywood-inspired murals by artist Maria Qamar.
The Webster NYC
29 Greene St., Soho
While everyone else in fashion was developing e-commerce platforms, retail pioneer and French native Laure Hériard Dubreuil decided to open a 20,000-square-foot boutique, the Webster, in South Beach in a 1939 Henry Hohauser–designed Art Deco building. This initial flagship has since expanded to include locations in Bal Harbor, Houston, Costa Mesa, and most recently, New York's SoHo. Dubreuil is in good company, with Opening Ceremony and Apartment by The Line a hop, skip, and jump from her beautifully feminine, blush-hued store. You'll want everything, which is fine, as everything right down to the furniture is for sale. Designers are mixed together in the merchandising, meaning you need to search through the racks to hunt down a particular piece—this is all part of the fun. It also means you get to see everything and might pick up something you never knew you wanted until now.
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