SoHo

The Skin Lab evokes a ramped up version of what you feel slathering on The Rich Cream (or any other totally amazing Augustinus Bader product)—luxurious, refined, completely innovative, and located at the intersection of indulgence and science. The studio is complete with the classic Augustinus Bader–blue, copper detailing, and the most high tech facials. You start off with a skin consultation with an expert and choose your preferred treatment. We love the Ultimate Facial, which combines customized skincare picks, exfoliation, micro current, oxygen therapy, ultrasound, and LED—all completely tailored to your skin’s needs. Even better, they have a three-treatment approach to help you find the best route for your glowiest skin ever.

Oula—a maternity center that combines midwifery and obstetrics for prenatal, delivery, and postnatal support—is an incredible option for pregnant people seeking low-intervention births. The staff of midwives is brilliant—friendly, vivacious, knowledgeable, supportive (there is zero judgment whether you want an epidural or drug-free delivery)—and visits feel unhurried and comfortable. They take insurance including some Medicaid, and are committed to inclusive and equitable care to serve a diverse patient base. There's another location in Brooklyn.

Visit world-famous brow expert Jimena (pronounced him-eh-nuh) Garcia at her Soho studio on Broome Street, at Chanel’s atelier down the street (she’s the brand’s first-ever brow artist), or in LA or Paris, where she travels to see clients (she also offers virtual sessions). Wherever you catch her, rest assured her face-transforming powers are in full effect. Garcia is amazing at creating flattering, natural-looking brows, and she’s full of tips on how to maintain them at home, too—embrace a little imperfection is a crucial one. But get in to see her, if you can—she’s the ultimate brow whisperer.

Get a facial with aesthetician Crystal Greene at her serene SoHo studio and walk out looking—and feeling—fantastic. Her treatments are a beautifully pampering haze of face massage, firming laser (she uses the obsessed-over LYMA), gentle exfoliation, powerful masks, and a custom blended serum infusion she concocts on the spot for clients’ specific skin concerns. She’s intuitive, radiates calming energy, and her hands—not to mention the results you see—are pure magic.

Some people are saying this is the east coast counterpart to Erewhon, and the comparisons are apt: This boutique health food store has a stellar hot bar, an especially well-curated selection of healthy snacks, and as many functional beverages you could try in a year. The vibe is really good and the service is friendly, if not always fast.

The vintage collection at Funny Pretty Nice leans into colorful ’90s and Y2K styles, and it’s a treasure trove of Missoni disco pants, low-rise Fendi skirts, and the silk slips Victoria’s Secret once did so beautifully.

Torrisi reopened in 2023, just a block up from where the original Torrisi Italian Specialties made a name for chefs Rich Torrisi and Mario Carbone a decade prior. The new Torrisi is a fancier affair, with white tablecloths and servers in starched shirts. That said, the food is even better than at the O.G.—go for plates of ragù, rotisserie, and ravioli, and whatever specials are posted on the wall today.

Scoring a facial with the actual Joanna Czech is like hitting the skincare lottery—though one with any of her personally-trained aestheticians at her new, soaring downtown studio is, too. Famous for her signature, manual sculpting massage which includes intense massaging and “slapping” (which is more invigorating than painful), Czech’s seemingly-simple methods keep her extremely well-known clients’ skin glowing and healthy. Every facial focuses on skin support at every turn, starting by treating the lipid (top) layer of skin, and moving on to microcurrent, hyaluronic acid patches, oxygen infusion, microneedling, and more as needed. Czech’s eponymous skin care line is clean and absolutely fantastic. There is a second location in Dallas (and a residency at Blackberry Mountain in Tennessee).

A boutique facial studio on the border of SoHo, Ställe Studios is one of the most sought out facials in NYC. Founder and head esthetician Elizabeth Grace Hand (she worked previously at L’Oreal and Dr. Barbara Sturm) knows how to transform skin into the glowiest, freshest-looking version of itself. Each treatment starts with an in-depth skin analysis to create a treatment exquisitely tailored to your skin. Whether it’s the buccal massage, sculptural facial, glass skin peel, or signature facial, each treatment is out-of-this-world incredible.

The columned facade of Watches of Switzerland’s NYC boutique is unmistakable in its SoHo-ness. Inside, the original ironworks building is split into two levels of everything serious collectors, devoted horologists, and casual appreciators of good design could ever dream of.