SoHo Shops

The vintage collection at Funny Pretty Nice leans into colorful ’90s and Y2K styles, and it’s a treasure trove of Missoni disco pants, low-rise Fendi skirts, and the silk slips Victoria’s Secret once did so beautifully.

The columned facade of Watches of Switzerland’s NYC boutique is unmistakable in its SoHo-ness. Inside, the original ironworks building is split into two levels of everything serious collectors, devoted horologists, and casual appreciators of good design could ever dream of.

Danish-born designer Anine Bing knows a thing or two about nailing that whole classic-meets-modern mix. Since 2005, the LA-based designer and mother of two has been designing edgy-feminine pieces with a timeless bent. The entire line is meant to be mixed and matched in a way that’s totally relatable, no matter your style. So it was only a matter of time before the former model set up her second shop in New York, smack in the middle of the action in the Soho. The space is well-aligned with Bing’s aesthetic: a little raw (concrete floors, metal fixtures) and eclectic (potted plants and antique furnishings).

Inspired by the Italian linens she encountered on a trip to Amalfi several years ago, Parachute founder Ariel Kaye wanted to bring the same luxurious bedding to America. While the line started with bedding (the linen sheets are the only thing you’ll want to sleep in once you’ve tried them), the line has expanded to waffle bathrobes, Turkish towels, table linens, and throws. The New York flagship, which is set up like an apartment, with a living room, a functioning kitchen, a bedroom, and a vanity, pays homage to local artists, like Rodger Stevens, who designed the brass art installation in the entryway, and Brooklyn-based Rooted Design & Build, which created the natural wood table.

While everyone else in fashion was developing e-commerce platforms, retail pioneer and French native Laure Hériard Dubreuil decided to open a 20,000-square-foot boutique, the Webster, in South Beach in a 1939 Henry Hohauser–designed Art Deco building. This initial flagship has since expanded to include locations in Bal Harbor, Houston, Costa Mesa, and most recently, New York's SoHo. Dubreuil is in good company, with Opening Ceremony and Apartment by The Line a hop, skip, and jump from her beautifully feminine, blush-hued store. You'll want everything, which is fine, as everything right down to the furniture is for sale. Designers are mixed together in the merchandising, meaning you need to search through the racks to hunt down a particular piece—this is all part of the fun. It also means you get to see everything and might pick up something you never knew you wanted until now.

Iconic design duo Roman and Williams have curated their Soho brick-and-mortar into a decorator’s dream. It’s full of original furniture, avant-garde lighting, glassware, sculpture, and home goods made by master craftsmen around the world. And did we mention there’s a full-on restaurant situation inside the shop? La Mercerie is super-romantic, with a French menu, and Guild Bar is open early evenings for French fries, caviar, and cocktails. (Best part is: If you’re obsessed with the glass your drink is served in, you can take a whole set home.)

Ethical sneaker start-up Allbirds has recently opened their first NYC concept store in Soho, replete with a human sized hamster wheel to test shoe durability.

Benjamin Sormonte and Elisa Marshall–founding partners behind the charming, chic, and decadent Maman cafés (and one of our all-time favorite chocolate chip cookies)–opened this marriage of a marketplace, café, and boutique in the heart of Soho. Stocked with coveted French brands, from eclectic textiles to botanical creams to wears for littles, this is one of those shops we can spend hours in–literally. Bonus: It's an ideal spot to grab a housewarming, birthday, host, anniversary, you-name-it gift–and there's a gorgeous West Elm-clad patio out back where you can take a respite and enjoy Maman's incredible menu.

Nina Allen's shop, Tophat, first grew out of her online store, Sweet Bella, where she sells specialty items like fruit and vegetable-shaped ceramics, unique pins and patches, and Stalogy office supplies. Her nondescript shop on Broome Street doesn't look like much from the street (even for Broome Street), but it's well worth stopping by, as she stocks the shelves with the same things from her online store, plus one-of-a-kind finds and antiques that she doesn't post. In the winter they have toboggans for rent.

As if founding and designing the now international furniture brand BDDW wasn’t enough, now the brilliantly creative (and energetic) Tyler Hays has opened up a second space in Soho named after a general store in his hometown of Lostine, Oregon. The reference to Hays’s childhood memories is ever-present here: Everything in the shop–from clothing to knives, butter dishes, and beyond—is handmade in Tyler’s studio in Philadelphia.