372 Lafayette St., Noho
Honeybrains’ sibling founders believe that eating a combination of veggies, fruits, legumes, whole grains, and omega-3s is the best fuel for optimum brain wellness.
25 Bond St., Noho
For our second brick-and-mortar venture, we brought a bit of West Coast to New York: Taking inspiration from 1930s Hollywood homes designed by Billy Baldwin and Paul Williams, we tapped LA design firm Commune to bring the Noho space to life. The 2,100-square-foot shop echos a private residence—enter from cobbled Bond Street into to a large room stocked with a curated selection of items from brands like Brock Collection, Rochas, and our own G. Label. A clean beauty apothecary is stocked with goop-approved products, and a fully-functioning kitchen showcases wares from our favorite home goods lines, and plays host to cooking demos.
Jivamukti Yoga Center New York
841 Broadway, Noho
This OG yoga center has a bare-bones aesthetic—but the workout, not to mention the mental benefits, will blow your mind. There’s chanting, lectures, and vigorous asana practice in every class (most are “open”, meaning all levels, which is great for all but the newest beginner); every pose is held for five breaths, so you’ve got time to figure out what you’re doing. Beyond the fantastic, transformative yoga in the three large studios, there’s a vegan café, massages, and a boutique stocked with clean beauty all-stars, sustainable yogi fashion, and books. “The classes are packed because they’re so good,” says goop beauty director Jean Godfrey-June. “I am a functioning human being because of them!”
Box + Flow
55 Bond St., Noho
Having a tough time choosing between a boxing class and yoga? Now you don't have to thanks to this new mashup studio which opened its doors in Noho last year. Their 50-minute classes set to music from the likes of Eminem, Pearl Jam, and even Ella Fitzgerald, include a high-intensity warm-up before shadowboxing with both weights and a bag. Class winds down with a restorative a vinyasa flow.
goop GIFT NYC
25 Bond St., Noho
From now through Dec. 24th, goop GIFT returns to the Big Apple—this time, to a light-filled space in NoHo. To make seasonal shopping as stress-free as possible, goop editors and buyers have done all the legwork for you, and with twelve personality-driven gifting categories there's something for everyone (and we mean everyone—pets included). Whether you need a special gift or token for the health nut, the cook, the dreamer, the host, or the lover in your life—to name but a few—we've got you covered. Shoppers will find everything featured in our goop gift guides IRL, alongside the very best of the goop shop across skincare, homewares, clothing, and accessories. The Bond St. outpost (other locations include Miami and Newport Beach) operates as a legit one-stop-shop. Once you've completed your shopping, enjoy the convenience of in-store wrapping, personalization (why not?), plus, local delivery to your home.
15 Bleecker St., Noho
It's hard not to have a thing for Ulla Johnson's breezy bohemian aesthetic—it's the kind that attracts New Yorkers and LA girls alike. So for the designer's flagship, she found a jewel box-sized shop on a tree-lined stretch Bleecker Street to call home. Inside a blush-hued space, Johnson's attention to detail is more than evident: there's a rotating roster of arrangements by Sarah Ryhanen of Brooklyn-based florist Saipua, a pendant light fixture by Lindsay Adelman, as well as macramé wall hangings by LA designer Taynya Aguiñiga. And then there's the clothes—pinafore-style dresses, pretty embroidered tops, hand-crocheted sweaters, plus a small edit of delicate jewelry from Pippa Small and Sonia Boyajian are all on display.
Dienst + Dotter Antikviteter
411 Lafayette St., Noho
After spending decades in the art, antiques, and design world—at places like the Metropolitan Museum of Art, the antiques store Didier Aaron, and with the interior designer Jacques Grange—Jill Dienst opened her own gallery in 2005. Now housed in a former warehouse in NoHo, Dienst + Dotter offers a highly curated selection of furniture, paintings, objects, lighting, and books, the staple of which is Scandinavian art and antiques, pure and minimal.
21 Bond St., Noho
Paula Rubenstein's eponymous store on Prince Street in Soho (which she occupied for more than 20 years) made her a bit of a local legend. Just recently she moved to a new, and arguably more convenient, location on Bond Street in Greenwich Village. As ever, her shop is full of incredible found objects, from industrial furniture to Navajo weavings to antique signs—the endless shelves of yellow-paged books alone are enough to occupy an entire afternoon. The collection of fabrics and linens is the stuff of dreams.
Il Buco Vita
57 Great Jones St., Noho
Nestled upstairs on Bond Street, this shop from the Il Buco team is focused on homewares sourced from across Italy. There are gorgeous hand-blown glasses, rustic linens, and every conceivable kind of serving bowl.
The Future Perfect
55 Great Jones St., Noho
When The Future Perfect first opened in Williamsburg, it made waves by selling contemporary, well-designed furniture and small home goods by young, totally unknown designers. Nowadays, the store has grown up a bit and moved to Manhattan (and added a location in San Francisco, too). They still highlight their discoveries, but in an almost gallery-like manner, giving each piece space to speak for itself. You can still find their excellent selection of gifts and small goods online. There's also now a location in San Francisco.
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