Travel

Noho Shops

Establishment neighborhood
goop Bond Street
25 Bond St., Noho
For our second brick-and-mortar venture, we brought a bit of West Coast to New York: Taking inspiration from 1930s Hollywood homes designed by Billy Baldwin and Paul Williams, we tapped LA design firm Commune to bring the Noho space to life. The 2,100-square-foot shop echos a private residence—enter from cobbled Bond Street into to a large room stocked with a curated selection of items from brands like Brock Collection, Rochas, and our own G. Label. A clean beauty apothecary is stocked with goop-approved products, and a fully-functioning kitchen showcases wares from our favorite home goods lines, and plays host to cooking demos.
Ulla Johnson
15 Bleecker St., Noho
It's hard not to have a thing for Ulla Johnson's breezy bohemian aesthetic—it's the kind that attracts New Yorkers and LA girls alike. So for the designer's flagship, she found a jewel box-sized shop on a tree-lined stretch Bleecker Street to call home. Inside a blush-hued space, Johnson's attention to detail is more than evident: there's a rotating roster of arrangements by Sarah Ryhanen of Brooklyn-based florist Saipua, a pendant light fixture by Lindsay Adelman, as well as macramé wall hangings by LA designer Taynya Aguiñiga. And then there's the clothes—pinafore-style dresses, pretty embroidered tops, hand-crocheted sweaters, plus a small edit of delicate jewelry from Pippa Small and Sonia Boyajian are all on display.
Dienst + Dotter Antikviteter
411 Lafayette St., Noho
After spending decades in the art, antiques, and design world—at places like the Metropolitan Museum of Art, the antiques store Didier Aaron, and with the interior designer Jacques Grange—Jill Dienst opened her own gallery in 2005. Now housed in a former warehouse in NoHo, Dienst + Dotter offers a highly curated selection of furniture, paintings, objects, lighting, and books, the staple of which is Scandinavian art and antiques, pure and minimal.
Paula Rubenstein
21 Bond St., Noho
Paula Rubenstein's eponymous store on Prince Street in Soho (which she occupied for more than 20 years) made her a bit of a local legend. Just recently she moved to a new, and arguably more convenient, location on Bond Street in Greenwich Village. As ever, her shop is full of incredible found objects, from industrial furniture to Navajo weavings to antique signs—the endless shelves of yellow-paged books alone are enough to occupy an entire afternoon. The collection of fabrics and linens is the stuff of dreams.
The Future Perfect (Closed)
55 Great Jones St., Noho
When The Future Perfect first opened in Williamsburg, it made waves by selling contemporary, well-designed furniture and small home goods by young, totally unknown designers. Nowadays, the store has grown up a bit and moved to Manhattan (and added a location in San Francisco, too). They still highlight their discoveries, but in an almost gallery-like manner, giving each piece space to speak for itself. You can still find their excellent selection of gifts and small goods online. There's also now a location in San Francisco.