East Village

Establishment neighborhood
Yellow Rose
102 3rd Ave., East Village
Mouth-watering Tex-Mex in…New York? That’s correct. The East Village needed Yellow Rose, the brainchild of two Texas transplants serving authentic, impossible-not-to-overorder tacos to every other Texas transplant missing some hometown comfort food. We recommend making a few visits and working your way through the menu. (Note: The breakfast tacos are served on weekends only.) First-timers can’t go wrong with chicken verde tacos and the house-made tortilla chips with salsa. We loved the make-your-own-michelada kit to take home and cannot wait for our next Saturday sip of horchata spiked with cold brew. This spot is a winner.
17 Bleecker St., East Village
Ariane Goldman had her lightbulb moment five years ago when she was pregnant with her daughter and couldn’t find many fashionable options for her growing size. Her months of searching resulted in Hatch, an easy-to-wear line geared toward mothers before, during, and postpregnancy. There are staples, like a striped bateau and chambray tops, as well as special pieces, like the Noa Jumper, a versatile linen jumpsuit with adjustable knotted straps, and the Ziggy Pant, which features a stitched smocked waistband to accommodate an expanding waist. Dressing rooms have a size chart to help you figure out how a piece might fit, depending on where you are in your pregnancy and—best yet—there’s a cravings bar stocked with candy, pickles, you name it.
The Cryosphere at The Alchemist’s Kitchen
21 E. 1st St., East Village
Originally implemented by doctors to treat patients suffering from arthritis, holistically, cryotherapy is believed to lower anxiety and ease inflammation. During a cryofacial here, an aesthetician whooshes liquid-nitrogen-chilled air over your face to help tighten pores and promote smoother, glowier skin. It feels bracing, in a way that’s enlivening rather than “make it stop,” since the treatment is a speedy fifteen minutes. The exposure to frigid temperatures is said to stimulate the release of inflammation-calming molecules and endorphins. In any case, you saunter out looking and feeling fantastic.  
111 E. 7th St., East Village
COVID-19 update: Temporarily closed until the spring. Ravi DeRossi’s collection of vegan restaurants and cocktail bars (Mother of Pearl, Avant Garden, cienfuegos) are all delicious; Ladybird, backed by animal-rights activist/musician Moby, has tons of tapas—hummus crudites, vegan fondues, and veggie toasts. All of the cocktails are packed with vegetables, so they feel a just little bit virtuous. The late-night happy hour re-creates classic bar food from mozzarella sticks and buffalo wings to mac 'n' cheese—all of which are mind-blowingly good.
The Alchemist’s Kitchen
21 E. 1st St., East Village
Part holistic café, part beauty and wellness boutique, The Alchemist’s Kitchen has everything from delicious matcha milkshakes and an array of beautifully health-supporting detox teas to adaptogenic mushroom powders (Sun Potion galore!) elixirs for sweet dreams, the best ghee butter on the planet, and tinctures for every ailment under the sun (menstrual cramps, stress, and more). Founded by three female herbalists, the studio offers workshops and informative panels on herbalism and the healing powers of botanicals, as well as one-on-one consultations with their in-house herbalists. (Bonus: Infrared studio Higher Dose shares the space, occupying the lower level.)
El Rey
100 Stanton St., East Village
A beautifully outfitted spot for grab-and-go meals, El Rey and its menu live at the intersection of healthy, filling, and delicious. The offering is a tight edit of easy, craving-quenching, nutritious foods like chia pudding and granola, nutty farro salad, spicy chicken bowls topped with zesty yogurt, and flavorful add-ons like pickles, avocado, or eggs. For a caffeinated indulgence try the Mexican mocha, then settle into a window seat for prime people watching while you drink.
Fortune Finds (Closed)
110 E. 7th St., East Village
Our admiration for Lizzie Fortunato runs deep—back to 2008, in fact, when the jewelry designer launched her eponymous line of eclectic, wildly-unique, globally inspired jewelry, which she co-founded with her sister, Kathryn. The duo then extended their vision to Fortune Finds, an online shop that offers a considered assortment of global homewares and art, all of which mirrors their colorful aesthetic and expresses a love for slow-crafted pieces that boast great design and a story. Now through January, Fortune Finds has a physical presence in their East Village pop-up, which the sisters decorated with pieces from their favorite makers including Ash NY furniture and Andrew Neyer light fixtures. Here you'll find brass candlesticks from one of our favorite brands, Skultuna, hand-loomed Portugues rugs (the sisters carried them back from a trip), and framed art, as well as Lizzie Fortunato jewelry and accessories.