Prospect Heights Services

Brooklyn-based Sogoal Zolghadri turned her love of watercolor and baking into a full-time gig a couple of years ago quietly launching Sogi's Honey Bakeshop on social media and starting a Kickstarter to help her get the business off the ground. (Check out her hilarious Instagram here.) Her exacting hand takes food coloring and a paintbrush and applies it much like watercolor onto delicately glazed sugar cookies. The result? Cheeky phrases, like "Sorry for things I said when Mercury was in retrograde," edible emojis, and ones painted to look like avocado toast that are almost too pretty too eat.

This super-versatile design studio works with a team of skilled calligraphers, offering essentially any and every style of lettering conceivable. Far beyond your standard envelope, Paper Finger makes very cool maps for destination events, as well as sophisticated programs, menus, and table settings for special meals. They also sell non-custom stationery online and host calligraphy workshops.

The reason why Charlotte Neuville is dubbed the Fashion Chef is because she spent close to three decades in the biz (she was pretty high up at Gap Inc.) before leaving it all behind to bake couture cakes full-time. But it seems the industry refuses to let her go; she's been asked to design cakes for everyone from Alber Elbaz to Barneys.