Brooklyn Kids

Establishment neighborhood
Sweet William (Closed)
324 Wythe Ave., Williamsburg
While its name might suggest that this shop traffics in frothy pastel pink and blue onesies, the colorful shelves suggest otherwise. Sweet William focuses on small, lesser known labels—Molo, Bobo Choses, boy + girl—that are, in their words, environmentally and ethically responsible. It’s all equal parts chic and adorable, from mohair cardigans and fox-emblazoned backpacks, to metallic lace-ups and psychedelic rabbit sweatshirts. In addition to clothing, they offer plenty of wooden toys from archival brands like Persephere & Trylon, as well as colorful Rouxrou blankets. The original location is in Soho, and there's now an outpost in Los Angeles, too.
Jane’s Carousel
Brooklyn Bridge Park, Dumbo
Originally installed in 1922 in Youngstown, Ohio, Jane and David Walentas bought the dilapidated carousel at auction in the 80s, before turning their attention to meticulously restoring it (Jane went so far as to scrape the layers of paint off with an Exacto knife, so she could color-match the artist’s original intentions). The carousel and its 48 horses are pristine now, and housed in a fitting all-glass, Jean Nouvel-designed pavilion. Meanwhile, there’s plenty of green space nearby to make a full day out of it.
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