Back Bay Shops

Establishment neighborhood
Alan Bilzerian
34 Newbury St., Back Bay
Alan Bilzerian and his family have been bringing their own—quite specific—point of view to Boston’s sartorial scene since 1967. This is not the place to come for a simple white button-up and sensible flats. Bilzerian homes in on Japanese and European fashion specifically, and the stock of designers speaks the family’s broad-ranging tastes: Thick, chunky knits from Irish designer Lainey Keogh sit alongside floaty Isabel Marant blouses and voluminous Issey Miyake silk pants. On the home front, the store skews toward modern, sculptural vases and candleholders, while the Murano stemware is strictly old-world—gilded and formal in a count-and-countess-are-coming-for-dinner way.
134 Newbury St., Back Bay
Serenalla has occupied this elegant townhouse in Boston’s Back Bay for over thirty-seven years and is a testament to the locals’ love of a neighborhood standby. Stocking the likes of Bottega Veneta, Erdem, and Gucci, as well as harder-to-find brands like Vilshenko and Marlo Laz, the store is a pleasure to browse in. Serenella is easy to navigate and the staff could not be more helpful (or knowledgeable). The store often hosts trunk shows with international designers. You’ll find sister stores in Palm Beach and Nantucket.
Winston Flowers
131 Newbury St., Back Bay
Now a third-generation company with seven locations in New England, Winston Flowers began as a father-son team, with a pushcart parked in front of the Ritz-Carlton hotel on Newbury Street in 1944. Winston Flowers prides itself on their close relationships with growers—they purchase their blooms directly from the growers and each one is hand selected. They also highlight local farms, particularly in the time period spanning from late summer to early fall, when favorite flowers like sunflowers, peonies, and lilac are in season. In addition to the first permanent Winston location in the Back Bay (open seven days), there is a second Boston shop in the Financial District (open weekdays).