Santa Maria Novella Hotels

The Place townhouse in the heart of Santa Maria Novella (don't miss the 800 year old pharmacy just around the corner) has just undergone a refresh courtesy of Luigi Fragola Architects. The textural interior and intentionally mismatched Richard Ginori tablescapes embody colorful, Florentine flair. With just twenty rooms, the hotel feels more like a Florentine’s plush home than a hotel. In the winter months, drinks are served by the roaring fire in the lobby, but even if you aren’t staying here, come for the hotel’s weekend brunch or Tuesday aperitivo, both famous in the city. Images courtesy of Dario Garofalo.