49 Kihapai St., Kailua
Settled in on a quiet Kailua street, this indie surf shop is home to a slew of small, design-focused men's brands like Saturdays, Apolis, Deus ex Machina, and Industry of all Nations. It’s primarily a clothing shop, though they always have a great selection of surf-inspired jewelry, art, and other knick-knacks to choose from. While most of the buy is menswear, there’s a healthy selection of bags, towels, and jewelry for women, and there are plenty of items, like Mollusk sweatshirts or Alex Mill tees, that are perfectly unisex. Their new outpost at the Surfjack Hotel has equally deep buys in men's and women's clothing.