Establishment neighborhood
Bel-Air (Closed)
54 Paul St., Shoreditch
Inspired by a trip to LA and all its laid-back, healthy eateries, Andrew Bredon opened his own interpretation in London in early 2015. While he can't quite import the sunshine, he has managed to bring a healthy approach to food that is otherwise hard to find in London—it's not often you run into a to-go spot that has gluten-free and dairy free-options for both breakfast and lunch. He's also managed to create a space that has a nice informal quality with white marble tables and cheery yellow accents. We're expecting (and hoping) to see more pop up all over the city soon.
The Goodhood Store
151 Curtain Rd., Shoreditch
This clothing and lifestyle store has expanded into a new two-story space, which feels like it came straight out of Copenhagen. In this trendy part of town where stores come and go all too often, Goodhood's staying power is due to the owners being, since 2007, arbiters of East London style, constantly refreshing their mix of streetwear essentials from brands like Wood Wood, Nanushka, Peter Jensen, and MM6. Last year, they expanded their concept and went into furnishings, bringing Nordic brands like HAY and Muuto to East London. So popular is their aesthetic that they're now busy helping other companies find their voice through Goodhood's graphic and branding agency.
28 Old Nichol St., Shoreditch
Winter through summer, the dominating color for men and women in this avant-garde shop is black—all meditated on by forward-thinking designers like Rick Owens, Dries van Noten, Comme de Garçons, P.R. Patterson, and Thom Browne. There's that, and the beautifully pared down, sleek interiors to delight in here, making an artful backdrop to the hand-selected pieces on the rails. Currently housed in a studio a few steps away from their original locale, the revamp will no doubt be something quite spectacular.
135-139 Curtain Rd., Shoreditch
SCP works with a closely curated group of designers to manufacture their furniture and home accessories in workshops around the world. Donna Wilson's playful knits get a lot of airtime here, as do designers like Lucy Kurrein, Michael Anastassiades and more. Owner Sheridan Coakley does a lot of travel and always brings back great finds with him. Aside from the high concept furniture, lighting and accessories, this shop is one of the best in town for gifts.The other location is in Notting Hill.
Present (Closed)
140 Shoreditch High St., Shoreditch
Walk into this meticulously put together men's store and you'll start wishing you were a guy. Start with an espresso at the coffee bar by the entrance before browsing the internationally sourced assortment of plaid shirts, perfectly masculine totes, puffy fishermen's vests, and suede shoes. There's also an excellent non-apparel section where you'll find made-in-Japan stationery, vintage-inspired grooming staples, and an extensive collection of ashtrays.
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